Health Platform
SYD or MELB
$150k-$180k+
We'rethrilledto be working withanAussie-founded platform with a key focus on healthcare, weight loss and lifestyle.Thisclinically-led, digital native care platform will help Australianslose weight and sustain results.
Combining practitioner led assessments&pharmacy; support, this platform offers monthly reviews and ongoing behavioursupport.
As the successful Digital Director (Social & Growth), you will ownthe full social-to-revenue system: customer insight, organic social, paid social, creator partnerships, creative testing, landing-page conversion, search, lifecycle hand-offs, measurement and commercial performance.
In the first ***** days, you will build a explicit map of this org's existing funnel, channels, creative, patient journey, agency model, data quality, conversion points, and retention signals.
SYD or MELB location available (SYD preferred).
Remote role.
The Opportunity:
As thesuccessful DigitalDirector(Social & Growth)you'llsupport the Founders of the platform and manage all social, strategy and paidmedia requirements
Set the growth strategy across paid social, organic social, search, creators, content, referral, partnerships, CRM/lifecycle and emerging channels
Developthe growth case for new condition areas, patient cohorts, products and partnerships
Own the connection between growth investment and business outcomes, including qualified bookings, consult completion, treatment commencement, contribution margin, payback, retention, and patient lifetime value
Turn company goals into a quarterly acquisition and retention plans with clear channel roles, investment ranges, experiment priorities and commercial targets
Own this org's paid social strategy and performance across Meta, TikTok, YouTube and emerging channels, working hands-on where needed and leading agencies or specialists where appropriate




Partner closely with search specialists to ensure Google/Search and paid social work as one demand-capture and demand-creation system
Build high-quality audience, creative, offer, landing-page and conversion experiments
Develop clear hypotheses before spend is deployed and turn results into fast decisions
Improve the relationship between paid & organic media
Build category education that helps people make informed decisions & what treatment may be involved
Partner with clinical leadership & key stakeholders.
You:
Live inSydney orMelbourne and have full working rights
Have at least 8+ years ofSocial &Paid; Media experience, with approx.
3-4 years in a leadership role
A record of leading measurable consumer growth in a fast-moving, digitally native business
You have personally owned high-stakes paid acquisition, rather than only advised on it
Deep practical experience with Meta and Google/Search, plus strong familiarity with TikTok, YouTube, creators and channel diversification
Can provide clear examples of managing material paid-media budgets and improving CAC, conversion, payback, contribution, or lifetime-value outcomes
Show a demonstrated ability to build creative-performance systems: customer insight to brief, production to test, result to iteration, and winner to scale
Strong full-funnel capability across paid acquisition, conversion optimisation, web/landing pages, CRM/lifecycle, referral/advocacy, and retention
Good commercial judgment!
You can distinguish a high-volume lead source from a high-quality growth channel and understand the economics beneath the dashboard
Experience leading teams, agencies or both
You can create clarity, set high standards and help specialists do their best work
Excellent communicationskills
You can move from a customer insight, to a creative brief, to a commercial model, to a CEO-level recommendation without losing clarity
High personal integrity and sound judgment around sensitive consumer data, health-related claims and patient-facing marketing
Incredible business acumen
Please note: salary listed is a guide only.
#J-*****-Ljbffr

📌 Syd Digital Director (Social & Growth) $150K-$180K+ (Sydney)
🏢 Agency Iceberg
📍 Sydney