Public Relations Manager
**** Melbourne Publicis Groupe
Posted 2 days ago
Job Description
Company Description
Australia/Recent Zealand CSR Achievement of the Year – Publicis Groupe ANZ – Gold ****
Asia-Pacific Best Place to Work (Network) – Publicis Groupe APAC - Winner ****, ****
Australian Business Awards – Employer of Choice ****, ****, **** & ****
HR Awards Excellence Awardee – Employer of Choice ****
AWEI Silver Accreditation ****
Certified family friendly workplace
Welcome to Publicis Groupe ANZ.
Publicis Groupe is a world leader in marketing communication and digital business transformation, driven through the alchemy of data, creativity, media, and technology.
Our connected platform of companies and capabilities is more than an operational framework.
It's a cultural model we've built to unite our people in a collaborative way of thinking and working. Publicis Groupe offers its clients seamless access to the expertise of its 110,000+ talents across 100 countries globally.
In Australia, our powerhouse of marketing capabilities stretches across creative agencies (Saatchi & Saatchi, Leo, Publicis Worldwide), media agencies (Starcom, Zenith, Spark Foundry, Performics, Atomic 212), Razorfish, Digitas, Epsilon, Arc, Prodigious, PXP, PMX, and PR (Herd MSL) and Publicis Sapient driving digital business transformation for our clients.
Overview
We are hiring a Public Relations Manager to lead communications for the digital business transformation hub of Publicis Groupe - Publicis Sapient.
This is a rare opportunity to build and lead the Australian PR agenda for a globally recognised brand at the forefront of enterprise AI,



customer transformation and digital innovation.
In this role, you wiil elevate our profile, amplify our leadership voice and turn complex business and technology topics into stories that shape conversations across the market.
We're looking for someone who thinks like a journalist, acts like an editor and thrives in a fast-moving environment. You'll partner with senior leaders and subject matter experts to identify compelling stories, build meaningful media relationships, strengthen executive visibility and create a consistent presence across Australia's business, technology and industry media landscape.
Responsibilities
What You'll Be Doing
Reporting to our Head of Corporate Affairs, you will:
Develop and execute Publicis Sapient's Australian PR strategy, aligned to global priorities and business objectives.
Build a high-performing editorial engine that links market opportunities, campaigns and business goals.
Lead local social media strategy, content planning and channel performance.
Partner with leaders and technical experts to create compelling narratives across AI, digital transformation, customer experience and organisational change.
Build strong relationships with journalists, editors, producers and industry commentators.
Drive executive profiling opportunities through thought leadership, speaking engagements, media interviews, awards and commentary.
Create and refine media materials, bylines, opinion pieces and executive communications.
Localise global campaigns and announcements for Australian audiences.
Measure impact through media coverage, message penetration, executive visibility and broader brand outcomes.
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