This is the job you'd make up if you could.This isn't a summer gig.
It's a 12-month role leading to ongoing if successful, with one clear mission: activate our venues.
Make our peak periods even bigger, then create the reasons for people to come out when they normally wouldn't.
The wet Tuesday in July.
The quiet Sunday night.
The weekend after the school holidays.Anyone can fill a venue on a sunny Saturday in January.
We want the person who can fill it in June.Your stagesAt The Heads, Barwon HeadsRight on the water at the mouth of the Barwon River.
Go big with whole-venue activations, or take over the Mulloway Room.
It's a private space for up to 80 guests, and what happens in there is up to you: intimate gigs, long-table dinners, comedy, tastings, guest speakers.
Bring the idea, and we'll back it.St Leonards HotelA classic bayside pub that's just joined our group and is ready for its next chapter.
Live music, trivia, DJs, sport, comedy, and anything and everything in between.
Help shape what this pub becomes from day one.The Dunes, Ocean GroveA beachfront venue overlooking the surf, with a deck that's made for sessions.
Your job is to activate it: own the deck, own the quieter periods, and turn the slow nights into nights people plan their week around.Sutton Grange WineryRight now it's open on Sundays from 12 to 5.
The rest of the week is a blank canvas.
Winemaker dinners, long lunches among the vines, music in the vineyard, harvest celebrations, pop-ups, and ideas we haven't thought of yet.
The possibilities are literally endless, and you get to fill it however you see fit.Four venues, four completely different crowds, and one person shaping what happens on every stage.What you'll createVenue activations that turn quiet periods into reasons to come outLive music, DJs, comedy, trivia, book launches, guest speakers and anything else you can think ofFood and wine experiences with our head chefs: producer dinners, winemaker nights,



chef collaborations and pop-upsSeasonal events built around each town, the school holidays and the Bellarine summerFresh ideas that fill the quiet nights and make the big nights legendaryHow you'll workBuild a 12-month calendar for each venue, then run it as a rolling 90-day plan, locked in 6 weeks outEvery event must make money.
You'll be judged on profit, not just atmosphere.Before anything is booked, complete our event template: every cost, expected covers and spend, and forecast profitAfter every event, review what it actually delivered against the forecast, then back the winners and cut what didn't payBook talent, negotiate fees and manage performer contractsOwn your entertainment budget and work with each venue on promotionKeep everything compliant: licences, permits, WWCCs, insurance and music licensingYour first 90 daysMonth 1:Get to know every venue: book some activations, find out what works now and what it earns.
Fix midweek at The Dunes.Month 2:Test 3 to 4 current formats and build the launch calendar for St Leonards Hotel.Month 3:Back the winners, cut what didn't work, and lock in your 6-month calendar across the group.You'll love this if youHave programmed entertainment or activations in hospitality, ideally across more than one venueHave booked talent and run an events calendar with confidenceGet as excited about a great night as you do about the numbers behind itHave a coastal or regional Victorian network (a big plus)Have a driver's licence and your own car, and are available nights and weekends as events requireWhat's in it for you$85,000 to $95,000 + super + bonusA performance bonus tied directly to the results your program deliversA 12-month contract with a genuine path to an ongoing role.
Deliver the results and the role is yours to keep.Four iconic venues and a blank calendar to make your ownReal creative freedomA growing, locally owned and operated hospitality group that wants to be the very bestLiving and working on the Bellarine, where the office view is the water
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📌 Head Of Entertainment (Victoria)
🏢 SCH Online
📍 Victoria