Join us on an exciting mission to elevate Onitsuka Tiger into the world's most iconic premium lifestyle brand.
As we build a strong foundation to expand across Oceania, we're looking for a dynamic Marketing Specialist to support our growth and help drive excellence across our retail network.The Marketing Specialist reports to the Senior Marketing Specialist and is responsible for supporting the planning, coordination, and execution of marketing initiatives across digital marketing, influencer and seeding activities, product campaigns, retail marketing, events, customer engagement, and visual merchandising (VMD).
The role works closely with retail team, external agencies, influencers, vendors, and internal stakeholders to deliver brand-building initiatives and premium customer experiences that drive brand awareness, customer engagement, and commercial outcomes.Digital marketingSupport the planning and execution of digital marketing campaigns across social media, email marketing, website, CRM, and paid media channelsLiaise with the media agency for the briefing, optimisation and management of paid adsKeep the marketing calendar up to date, ensuring timely delivery of campaign activities.Work on the creation of 2-3 weekly EDMs to blast to the local databaseManage the social media calendar and schedule SNS content using the Global platformMonitor digital and social media performance, customer engagement, and campaign metrics, providing insights and recommendations for improvementIdentify opportunities to leverage market trends, cultural moments,



and emerging platforms to enhance brand visibilityInfluencer & seeding activitiesSupport influencer identification, outreach, and relationship management.Coordinate product gifting and seeding activities, including inventory management and shipment trackingMonitor influencer content and campaign performanceMaintain influencer databases, and activation reportsProduct campaigns & brand activationsSupport the marketing team with the creation and adaptation of Global assets for marketing campaignsAssist in resizing digital and print assets for in-mall and OOH campaignsAssist in the planning and execution of seasonal product launches, promotional campaigns, and brand activationsCoordinate campaign assets, timelines, and communications across internal and external stakeholdersSupport the delivery of store openings, media events, customer activations, and brand experiencesAssist with post-campaign and post-event evaluations, including performance reporting and recommendationsWork closely with Retail Operations and Store Managers to support customer engagement, store traffic, and sales initiativesCoordinate local area marketing activities and store-specific campaignsSupport current store openings, renovations,



and in-store marketing initiativesDevelop and distribute marketing communications, promotional materials, and campaign toolkits to storesMarket research & performance analysisMonitor competitor activity, retail trends, and industry developmentsConduct market research and provide insights into consumer behaviour and emerging opportunitiesTrack campaign performance and provide recommendations to optimise future marketing initiativesPrepare regular reports on campaign, influencer, event, and customer engagement outcomesRaise purchase orders, process invoices, and maintain accurate financial recordsLiaise with agencies, suppliers, printers, event partners, and other vendors to ensure timely delivery of projectsMaintain marketing documents, campaign records, and project filesProvide administrative support to the Senior Marketing Specialist and broader marketing team3-5 years' experience in marketing, digital marketing, retail marketing, or brand marketingExperience supporting digital campaigns, VMD, influencer marketing, events, or retail activationsGraphic skills required.
Proficiency in Adobe Photoshop, Illustrator, InDesign and other graphic design softwareStrong project coordination and organisational skillsExcellent written and verbal communication skillsProficiency in Microsoft Office and social media platformsExperience with EDM platforms, analytics tools, or design software is advantageousAbility to manage multiple projects and deadlines in a fast-paced retail environment
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📌 Marketing Specialist (Sydney)
🏢 Onitsuka Tiger
📍 Sydney