Company Description

Seen by Dashing is a full-service digital signage supplier based in Port Melbourne, designing, building, installing and supporting digital screens for retail, hospitality, property, healthcare, corporate and transport spaces across Australia, New Zealand and internationally. We work at every scale, from a single shopfront through to networks of more than 50 sites, and we stay with a project past handover. We provide advanced content management via SeenCMP, the cloud platform we built and own. Seen delivers tailored solutions that align with each client’s brand and business objectives. The team is committed to building reliable partnerships and delivering measurable value through immersive digital experiences.

Role Description

The Director of Product and Innovation is a full-time, hybrid role based in Port Melbourne, with flexibility for some work from home. This role leads the end-to-end product strategy and lifecycle for Seen’s digital signage solutions, from concept and discovery through launch and ongoing optimisation. Day-to-day responsibilities include defining product vision and roadmaps, prioritising features, and translating customer insights into clear product requirements. The Director collaborates closely with cross-functional teams, including sales, project management, and technical support to deliver creative, market-ready solutions on time and within budget. This role also champions a culture of experimentation and continuous improvement, tracking product outcomes, and identifying opportunities for new products, enhancements, and revenue growth.

Reporting to the General Manager and sitting on the senior leadership team, you'll:

- Be the go-to solution expert for our Sales team and clients

- Own the product roadmap, the estimating tool and solution costing

- Assist with technical elements for tender responses





- Develop new products from idea through to prototype and evaluation

- Oversee sourcing of LED screens, LCDs and media players, and manage our suppliers

- Provide technical input on installation design and compliance

- Lead a small team focused on providing AV solutions and sourcing product

Qualifications

- Senior experience in digital signage, AV hardware or technical product design

- Strong knowledge of LED/LCD hardware, media players, and electrical and structural engineering principles

- Commercial skill with costing, pricing and supplier negotiations

- Demonstrated expertise in product strategy and product management, including developing vision, roadmaps, and successful product launches.

- Strong analytical skills to interpret data, customer insights, and market trends, and to inform evidence-based product decisions.

- Proven team leadership experience, with the ability to mentor, motivate, and align cross-functional teams around shared goals.

- Solid project management capabilities to coordinate multiple initiatives, manage timelines, and ensure high-quality delivery.

- Excellent communication and stakeholder management skills, with the ability to present complex concepts clearly to technical and non-technical audiences.

- Track record of driving innovation, customer-centric design, and continuous improvement in product portfolios.

- Bachelor’s degree in business, technology, design, or a related field; advanced qualifications are a plus.

Apply now

If you are an experienced product and innovation leader ready to make a significant impact, we would like to hear from you. Please submit your CV, a cover letter outlining your relevant experience and achievements, and any supporting materials that demonstrate your suitability for this role. We look forward to speaking with exceptional candidates who share our vision and values.

📌 Director of Product and Innovation (Port Melbourne)
🏢 Seen Technology
📍 Port Melbourne