Growth Marketing Lead – Pet Circle
Location: Sydney (hybrid, office sits on top of Wynyard station)
Contract: Permanent full‑time
Salary: Competitive salary & employee benefits
About the Employer: Pet Circle is Australia’s biggest online pet retailer, growing from a single idea in 2011 to a $15 billion industry leader with 700 Pet Circlers across Australia, New Zealand and the Philippines.
The Role: Help build and grow Pet Circle’s emerging ventures, including Bonnodog and the online pet pharmacy. Own growth plans, marketing budgets and campaigns across acquisition and lifecycle channels. Shape brand positioning and tone of voice. Build AI workflows and experiment with new tools.
Key Responsibilities:
- Build, launch and optimise campaigns on acquisition and lifecycle platforms.
- Shape growth plans with Venture Leads and Director, guiding channel mix, calendar and testing priorities.
- Own marketing budgets, moving investment to high‑performance activities.
- Run lifecycle activity – welcome, launch, repeat purchase, reactivation, win‑back, referrals.
- Develop partnership and offline channel opportunities with vets, breeders, referral and brand partners, and in‑person events.
- Collaborate with specialists and agencies, creating briefs, setting priorities and ensuring delivery.
- Build and test AI agents, tools and automation for research, reporting and campaign tasks.
What we offer:
- Development opportunities – lunch & learns, secondments, unlimited learning courses via Go1.
- Flexible working setting.
- Up to 50% employee discount.
- Product sample giveaways.
- Parity and family leave.
- Volunteer days for the causes you care about.
Why join us: We believe pets deserve the best and those who love them deserve a better way to care for them. We value diversity, inclusion and a culture that celebrates different perspectives. We offer a collaborative, high‑energy environment where you can experiment, drive results and learn new skills.
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