Channels and Engagement Lead

Clerk Grade 9/10

- Champion digital transformation and engagement strategies that matter
- Salary range $133,348 - $146,945pa (plus superannuation and entitlements)
- Ongoing full-time role at Haymarket, 5-min walk from Central Station

About Legal Aid NSW We stand beside people when they need it most.

At Legal Aid NSW, fairness isn’t just a legal principle, it shapes everything we do - our culture, our services, our workplace and our decisions.

Since 1979, Legal Aid NSW has provided legal advice, support and representation in criminal, family and civil law, helping people across NSW navigate hardship and complex legal issues. Our work is challenging, but deeply meaningful.

In partnerships with Community Legal Centres and the Aboriginal Legal Service NSW/ACT, we are located throughout the state including our Central Sydney office, 25 regional offices, and satellite and outreach offices.

About the Role

As the Channels and Engagement Lead, you will lead Legal Aid NSW’s digital channels, publishing and audience engagement activities, helping people find, access and engage with legal information and support. You will manage a multidisciplinary team, deliver multi-channel campaigns and use audience insights, analytics and contemporary digital practices to improve accessibility, reach, user experience and channel performance. This role is one of the leads in our newly formed ‘Community Engagement’ team and will need to collaborate across streams within the new team to establish effective workflows and ways of working.

About You

You are a collaborative and innovative leader with experience driving digital transformation and engagement strategies in a for-purpose, government or values-based organisation. You have successfully leveraged digital channels to increase reach, improve audience engagement and deliver meaningful outcomes for diverse communities.

Thriving in small, multidisciplinary teams, you build strong relationships across diverse functions and bring people together to achieve shared outcomes. You are skilled at navigating differing perspectives, working within constrained resources, and finding creative solutions to complex challenges. Just as importantly, you are passionate about developing others, with a track record of managing staff, uplifting digital capability within your team/colleagues through coaching, mentoring and creating opportunities for people to build confidence and expertise in innovative engagement and communications.

You Belong Here

Here,



every role has purpose.

Whether you’re delivering frontline legal services or strengthening our organisation from behind the scenes, you’ll help create fairer outcomes for the people across NSW.

We’re building a workplace where every culture, identity, ability and voice are included and valued. We welcome Aboriginal and Torres Strait Islander peoples, people with visible and invisible disability, culturally diverse communities, and LGBTQI+ communities so you can connect and flourish at every stage of career.

You will be part of a diverse and inclusive organisation, working alongside like-minded and values driven people dedicated to justice, community impact, and delivering exceptional support and service through cross collaboration.

Benefits of working at Legal Aid NSW

As an employee of Legal Aid NSW, you will have access to and enjoy a variety of support and benefits so you can thrive professionally and personally. You’ll love our:

Flexible Working - we are a Flex Ready certified and Carers and Employers accredited organisation. We are leading the way in offering a variety of flexible working options to uniquely support your unique work life balance.

Skilled Growth – as the largest law firm in NSW we offer a variety of opportunities to enhance your career at every stage, through regional graduate programs, Practical Legal Training and work placements, mentoring, training, and secondment opportunities.

Work Health, Safety and Wellbeing – with dedicated programs, training, resources, and respectful work practices, our Wellbeing Framework ensures your physical, mental and psychosocial wellbeing matters, so you feel supported, safe and holistically well.

Essential Requirements

- Hold Australian or NZ citizenship, Australian Permanent Residency (for ongoing roles)
- Undertake relevant pre-employment checks such as Criminal Record Check, and Conduct Service Check
- Hold tertiary qualifications in communications, digital communications, marketing, journalism or a related discipline, or equivalent relevant professional experience.

Key knowledge and experience





- Extensive experience leading digital channels, publishing, communications and audience engagement in a complex service environment.
- Strong knowledge of contemporary digital communication and engagement practice, including accessibility, user experience, SEO, analytics, social media and channel optimisation.
- Demonstrated experience leading multidisciplinary teams and managing competing publishing, campaign and engagement priorities.
- Demonstrated ability to use audience insight and performance data to improve channel effectiveness, reach and user experience.

Download the Role Description to explore the role in-depth. Apply Now!

Closing Date: Friday 20 November 2026 at 11.59pm

Your application is your chance to show why you’re a strong match for this role.

Please provide

- A current resume (up to 5 pages)
- A cover letter (up to 2 pages) addressing the below two targeted questions:

Targeted Question 1: Describe your experience leading a multi-channel communications, engagement or education strategy within a small, for-purpose, government or values-based organisation. How did you leverage different channels to connect with and inform target audiences? Targeted Question 2: Provide an example of a change or improvement you led that increased community engagement or broadened audience reach. What was your approach and what results were achieved?

We may use this recruitment to create a Talent Pool for similar ongoing or temporary vacancies we have over the next 18 months.

We’re here to help

Legal Aid NSW is committed to a recruitment process that is inclusive and barrier free.

For recruitment enquiries, accessibility support and recruitment adjustments, please contact Shuyi Chen, Talent Acquisition Advisor at [email protected] or call the Talent Acquisition team on 02 9134 9347.

To find out more about adjustments in NSW Government, visit Adjustments for individual needs | NSW Government.

For role specific questions contact Jane Cipants, Executive Director Client Service at [email protected].

Aboriginal candidates are encouraged to connect with the Legal Aid NSW Aboriginal Services Branch for a yarn.

Head to our Careers Page to discover more about working at Legal Aid NSW, our recruitment process, and how you can champion fairness, empower communities and build your career.

And connect with us on LinkedIn, Facebook and Instagram.

We look forward to receiving your application!

📌 Channels and Engagement Lead (Sydney)
🏢 Department Of Communities And Justice
📍 Sydney