About the Opportunity

VicRoads is seeking a commercially driven Business Development Manager to grow Business Plates as our flagship B2B product and sales channel.

In this role, you will drive new customer acquisition, develop strategic partnerships and identify opportunities to expand the reach and revenue of Business Plates across a range of industries and market segments. You will take ownership of the full sales lifecycle, from outbound prospecting and opportunity creation through to negotiation, close and implementation. Success will come from your ability to build strong customer relationships, maintain a healthy pipeline and convert opportunities into sustainable commercial outcomes.

Annual Salary Range:Commensurate with Experience

Employment Type: Ongoing - Full-Time

Usual Work Location: QV 180 Lonsdale Street CBD/ Work from home

Key Responsibilities

- Generate new business opportunities through proactive outbound prospecting across phone, email, LinkedIn, referrals, networking and industry events.
- Identify and engage target organisations where Business Plates can deliver brand recognition, customer engagement and commercial value.
- Build, maintain and convert a healthy pipeline of qualified opportunities to achieve customer acquisition and revenue targets.
- Own the end-to-end sales process, including prospecting, discovery, proposal development, negotiation, close and implementation.
- Develop tailored Business Plates solutions that align with customer objectives and deliver sustainable value.
- Grow Business Plates adoption across corporate, fleet, sporting, membership, affinity and commercial partner channels.
- Identify and establish strategic partnerships and scalable initiatives that support ongoing customer acquisition and revenue growth.
- Maintain accurate pipeline, forecasting and customer activity records within Salesforce.
- Collaborate with Marketing, Product, Operations and Sales teams to deliver customer solutions and ensure successful implementation.
- Achieve agreed targets across outbound activity, pipeline growth, conversion rates, new customer acquisition and Business Plates revenue.

About you

You are a results-driven business development professional who enjoys creating opportunities, building meaningful commercial relationships and delivering measurable sales outcomes. With a proactive, customer-focused approach, you're comfortable working in a target-driven environment,



using strategic outreach and strong commercial acumen to convert prospects into long-term customers and partners.

You'll thrive in this role if you: Have proven success in B2B business development, generating new opportunities through proactive outbound prospecting and target account engagement. Can build and manage a qualified sales pipeline, consistently progressing opportunities from initial contact through to conversion. Are a confident communicator who can develop compelling value propositions, present solutions, manage objections and influence decision-makers. Have robust commercial acumen and can quickly understand customer needs, translating them into tailored solutions that deliver value. Are highly organised and disciplined, with experience managing pipeline activity, forecasting and customer information through Salesforce or a similar CRM platform. Demonstrate resilience, persistence and a results-oriented mindset, maintaining momentum and focus in a target-driven sales environment. Build trusted relationships with customers, partners and internal stakeholders, creating positive and lasting business outcomes. Use data and insights to prioritise activity, identify opportunities and continuously improve sales performance.

Bring experience selling B2B products, partnerships or customised solutions, particularly within corporate, fleet, automotive, sporting, membership or affinity-based sectors.

Hold tertiary qualifications in business, marketing, sales or a related discipline, or bring equivalent industry experience.

Our culture

Innovation powers progress, but it doesn’t come without support. To attract, retain, and develop talented people, we reward initiative and ingenuity, foster collaboration, and offer dynamic career development. At VicRoads, we embrace diversity and inclusion and we’re proud our workforce reflects the community we work for.

What we offer

- Salary packaging
- Fitness Passport & discounts to hundreds of retailers
- Opportunities for professional and personal development
- Flexible working arrangements and family-friendly practices,



including 16 weeks paid parental leave

VicRoads is required to evidence your right to work in Australia and may ask for your consent to check records maintained by the Department of Immigration and Border Protection as well as records maintained by Victoria Police and VicRoads as part of the selection process.

Information provided to VicRoads will be treated in the strictest confidence. Please note that due to legal requirements you must be predominantly located in Australia and for certain roles, predominantly located in Melbourne or Victoria.

VicRoads has a single and simple purpose - to keep Victorians moving safely and smoothly. As an organisation we believe innovation powers progress - of our people and Victorian communities. Our work matters. Victorians trust us with their safety, with critical moments in their lives and their livelihoods. And it's with innovation, purpose, inclusivity, and collaboration that we make a difference, and that we progress.

VicRoads Registration and Licensing Services (RLS) is on a pivotal transformation journey, with a dedicated focus on placing customers at the heart of everything we do. We’re committed to modernising our operations and expanding our service offerings to meet customer needs. At the core of our business, we manage the essential services of vehicle registration and licensing and our goal is to simplify interactions with VicRoads RLS, making our services more accessible and user-friendly. We’re also expanding our custom plate offerings and developing value-added products and services for those using and supporting our road networks. In August 2022 VicRoads embarked on a new chapter when the Victorian State Government partnered with Aware Super, Australian Retirement Trust, and Macquarie to operate and modernise registration and licensing services on its behalf. The joint venture is a 40-year partnership where the Government retains ownership of VicRoads, and continues to control regulation, policy, data, and privacy provisions for VicRoads Registration and Licensing. The Government sets pricing and collects the revenue for essential registration and licensing fees, whilst also maintaining its roads and safety responsibilities. Our organisational values steer our actions, decisions, and behaviours as we progress on our path of transformation - innovating to keep Victorians moving.

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📌 Business Development Manager (Melbourne)
🏢 Victorian R&L Services Trust
📍 Melbourne