Are you a driven sales professional who loves building relationships and winning new business? Whether your background is in fire, electrical, security or a completely different industry, we'd love to hear from you. Join Incite Fire, an experienced, trusted Australian supplier of fire detection products to the trade since 1999, and help us grow our customer base across New South Wales.

About Incite Fire

Incite Fire has supplied Australian approved fire detection products to the trade since 1999. With branches in Sydney, Melbourne, Brisbane and Perth, our team brings over 500 years of combined fire industry experience.

We're more than a distributor. Alongside a range of 18 product categories, we offer local assembly and specialist manufacturing, system design and application engineering, training, and phone, online and on-site technical support. Our team has supported sites of every size across Australia and the Pacific, from remote mine sites, airports, hospitals, correctional facilities and defence installations to schools, offices, warehouses, hotels, retail centres and apartment buildings.

We're a close-knit, Australian team that values expertise, integrity and looking after our customers, and we're growing.

About the role

As our Business Development Manager for New South Wales, your main goal is to grow profitable sales by winning new customers and building strong, long-term relationships across the NSW fire industry. You'll be based in Sydney and work closely with our local branch team.

You'll take a strong offer to market: trusted products backed by local assembly, application engineering, training and dedicated technical support.

This is a growth-focused role. You'll prospect the market, build a pipeline from the ground up, and convert it into lasting accounts with fire protection contractors,



electrical contractors, installers, service companies, builders and consultants. You'll also work closely with our existing customers, getting to know their projects and helping them find the right products and solutions for their needs, such as ASD.

Success will be measured by the new customers you bring on board, the relationships you build and the growth you deliver across the region.

Key responsibilities

- Find, develop and win recent business across fire protection, electrical, installation and service customers in New South Wales
- Sign up new trade accounts and set them up for success with our team and online trade portal
- Strengthen relationships with existing customers, understand their needs and introduce products and services that help their business
- Build and manage a qualified pipeline from prospecting through to negotiation, conversion and ongoing growth
- Prepare and deliver strong quotes, proposals and product presentations
- Work with consultants and engineers to get our products specified on projects
- Represent Incite Fire at industry events, trade shows and customer training sessions
- Keep across market trends, competitor activity and new opportunities in New South Wales
- Maintain accurate sales forecasts, pipeline reports and CRM records
- Work with our technical, training, marketing and branch teams to deliver growth initiatives

About you

- Experience in sales,



business development or account management, whether that's in fire safety, electrical, building, trade supplies or another B2B industry
- A track record of winning new customers and building strong relationships
- Commercial sense and the confidence to negotiate pricing and agreements
- A curious, practical mind: you enjoy learning how products work and explaining their value in plain terms (fire detection or ASD knowledge is a bonus, not a must)
- A confident communicator and presenter, in person, on the phone and in writing
- Excellent planning and time management, able to juggle multiple priorities
- Self-motivated and results-driven, comfortable working autonomously and owning your results
- A current driver's licence and willingness to travel across New South Wales

New to the fire industry? No problem. We'll give you thorough product and technical training to get you up to speed. If you have the drive and the people skills, we'll teach you the rest.

What we offer

- A competitive salary
- Car allowance, phone and laptop
- Ongoing product training and industry development, including our own training courses
- A friendly, knowledgeable and experienced team, with real input into how the business grows
- Long-term opportunity in a stable, family-owned Australian business
- Being part of a business with more than 25 years in the industry

How to apply

If this sounds like you, apply now with your resume and a short cover letter telling us why you'd be great in this role.

Apply via LinkedIn, or email your application to [email protected].

Applicants must have the right to work in Australia. Only shortlisted candidates will be contacted.

Learn more about us at incitefire.com.au.

📌 Business Development Manager (Sydney)
🏢 Incite Fire
📍 Sydney