Shape the next chapter of an iconic Australian technology and manufacturing business.

GME is an Australian-owned business with more than 60 years of history and a strong reputation for developing high-quality communication and safety products.

With established positions across UHF communications, Marine and Emergency Beacons, and growing opportunities in Defence and international markets, GME is entering an exciting phase of growth and transformation.

We are seeking an accomplished General Manager, Sales & Marketing to help shape and deliver the next chapter of the business.

The role is hybrid with our head office in Winston Hills and periodic domestic and international travel required.

Why Join Us?

- Make a genuine impact in an established Australian business with ambitious growth plans.
- Work closely with the CEO and executive team, influence the commercial strategy and product roadmap, and help build current markets, products and opportunities as GME continues its evolution.
- Work in a collaborative, values-led environment where leadership, accountability, innovation and customer focus matter.

The opportunity

Reporting to the CEO and joining the Operational Leadership Team, you will lead GME's commercial agenda across revenue, product strategy, customer experience and international growth.

Leading an established team of functional leaders, you will bring strategic direction, commercial focus and greater alignment across the business.

Your key priorities will include:

- Revenue & Commercial Leadership: Drive sales and channel performance across key accounts, dealers,



distributors and OEMs, while strengthening pricing, customer experience and market position.
- Product Leadership & Innovation: Shape the product portfolio and roadmap, partnering with Engineering to identify, develop and commercialise new opportunities.
- International Growth & Diversification: Build international markets, particularly the US and Europe, strengthen distribution partnerships and pursue opportunities across Defence and adjacent product categories.

About you

You are an experienced General Manager or senior commercial executive with a track record of leading growth, transformation and commercial performance in a product-led, technology, manufacturing or industrial business.

You will bring

- Senior leadership experience and meaningful P&L; accountability.
- A strong track record across sales, channel management, distribution and key accounts.
- Experience with physical products, technology or complex technical solutions.
- The ability to influence product strategy, innovation and commercialisation.
- Exposure to international markets and developing distribution networks.
- A collaborative leadership style, with the ability to develop senior teams and drive accountability across functions.

Experience in communications, technology, automotive, industrial products, Defence or safety will be highly regarded. We are also open to leaders from adjacent sectors who understand the commercial and product complexities of a technical business.

Interested?

Apply now for a confidential discussion.

📌 General Manager Sales Marketing (Sydney)
🏢 Gme
📍 Sydney