Marketing Platforms Lead (Adobe Delivery Program)

Lead RACQ's Marketing Technology Transformation

At RACQ, we're investing in the future of member engagement, personalisation and digital experiences.

We're seeking a Marketing Platforms (Stream) Lead to play a pivotal role in delivering and embedding RACQ's enterprise Adobe ecosystem. In this 12-month fixed-term role supporting a major transformation program, you'll work across Marketing, Digital, Technology, Analytics and external partners to help shape how we leverage marketing technology, customer data and content platforms to create more personalised and impactful member experiences.

This is a unique opportunity to influence one of RACQ's most significant marketing capability uplift programs, delivering lasting business value while working with some of the industry's leading marketing technology platforms.

About the Role

As Marketing Platforms Lead, you'll drive the implementation, optimisation and adoption of RACQ's Adobe ecosystem across marketing, digital, content, advertising, audience management and workflow capabilities.

You'll act as the bridge between business strategy and technology delivery, translating priorities into practical solutions that improve campaign effectiveness, personalisation, operational efficiency and member experience outcomes.

Key responsibilities include:

- Leading the delivery and adoption of Adobe platform capabilities including AEM Assets, Workfront, Adobe Journey Optimizer, Federated Audience Composition,
- Customer Journey Analytics, Adobe Target, Adobe Advertising and GenStudio.
- Translating business priorities into use cases, implementation roadmaps, requirements, acceptance criteria and adoption plans.
- Partnering with Marketing, Digital, Data, Analytics, Technology and external delivery partners to deliver strategic platform enhancements.
- Driving platform governance, standards, documentation and operating models to support sustainable long-term success.
- Supporting journey orchestration, audience management, personalisation and campaign optimisation initiatives.
- Managing delivery risks, dependencies,



issues and decision-making to maintain momentum and achieve program outcomes.
- Building capability across teams through training, knowledge sharing and change adoption activities. Supporting benefits realisation through improved speed-to-market, member engagement, personalisation and marketing performance.

Contributing to the future evolution of RACQ's marketing technology ecosystem and digital capabilities.

About You You're passionate about the intersection of marketing, technology and customer experience and enjoy transforming complex challenges into practical business outcomes.

You are equally comfortable engaging with senior stakeholders, business teams and technical specialists, bringing people together to deliver meaningful change.

To be successful in this role you'll bring:

- Experience delivering marketing technology, customer experience, digital transformation or platform implementation initiatives.
- Strong knowledge of marketing technology, customer journey orchestration, audience targeting, personalisation and digital channels.
- Experience with Adobe Experience Cloud solutions or comparable enterprise platforms such as Salesforce Marketing Cloud, Braze, Tealium, Sitecore, Optimizely or similar.
- Proven ability to work across business and technology teams to define requirements and translate strategy into delivery outcomes. Strong stakeholder engagement, communication, influencing and relationship management skills.

- Experience working within transformation, program delivery, project or agile environments.
- Excellent organisational skills with the ability to manage competing priorities and delivery dependencies.
- A practical,



outcome-focused approach and genuine passion for improving customer experiences through data and technology. Why join RACQ?

RACQ is here to drive a better future for all Queenslanders. With more than 1.7 million members, we’re built on helping people when they need it most. Join our team and play a part in supporting our members to move and live safely, securely and sustainably.

We’re evolving with smarter, more sustainable solutions that make a real difference across Queensland. And while our reach is big, we stay small enough to support your career with care. At RACQ, you’ll find a flexible, inclusive workplace where everyone is valued, supported and empowered to thrive.

Learn more about our culture and our commitment to diversity and inclusion at About us | RACQ https://www.racq.com.au/about-us

Why you’ll love working at RACQ

At RACQ, we support your work, wellbeing and career through benefits that matter.

- Free RACQ roadside assistance from day one Enjoy complimentary RACQ Everyday Roadside Assistance, renewed annually.

- Exclusive employee discounts Access discounts across RACQ products and partner offers including banking, insurance, solar, vehicle care, retail and travel.

- Wellbeing that goes beyond the basics Take advantage of onsite health checks, flu vaccinations, wellbeing rooms, digital wellbeing resources and discounted private health insurance.

- Flexibility that works for real life Our weFLEX approach supports balance, performance and collaboration—whether you’re working from home, the office, or a mix of both.

Explore all our employee benefits at https://www.racq.com.au/about-us/careers/employee-perks Ready to apply to do good stuff daily?

Successful candidates will be asked to complete background checks to progress their application.

Adjustments & Support

We’re committed to creating an inclusive and accessible recruitment experience for everyone. If you need any adjustments or support at any stage of the process, please reach out to [email protected] for a confidential and supportive conversation or visit http://www.racq.com.au/about/careers/our-recruitment-process

📌 Marketing Platforms Lead (Queensland)
🏢 Royal Automobile Club of Queensland (RACQ)
📍 Queensland