Company Description

Subemo is a brand-led distribution and growth partner, helping global consumer electronics and lifestyle brands scale across Australia and New Zealand. We specialize in end-to-end market execution, including distribution, eCommerce operations, marketplace management, social media, paid advertising, and premium retail activations. Our focus is on connecting innovative products with real commercial outcomes through execution-first strategies.

Subemo partners closely with brands to drive demand, amplify visibility, and achieve long-term market success. Based on an innovation and execution-driven approach, we excel at launching and scaling brands across diverse platforms and retail experiences.

Role Summary

We are seeking a strategic and commercially-minded Product Manager to lead the lifecycle management and growth of our product portfolios. This role is central to our success, sitting at the intersection of sales, marketing, and supply chain to ensure our brands remain competitive and profitable in the Australian market.

Key Responsibilities

1. Product Lifecycle Management

- Manage the full product lifecycle from initial NPI to end-of-life.
- Define product positioning, pricing strategies, and value propositions for the local market.
- Coordinate with global suppliers or OEM partners on product roadmaps and localized specifications.

2. GTM & Marketing Support

- Develop and execute comprehensive GTM plans for new product launches.
- Work closely with the Sales team to provide product training and technical support for retail partners.
- Collaborate with Marketing to create localized assets, packaging, and promotional campaigns.

3. Inventory & Demand Planning

- Partner with the Logistics and Sales teams to provide accurate demand forecasting.




- Monitor stock levels to ensure healthy inventory turns and minimize "dead stock".
- Support safety stock setup and replenishment planning based on market trends.

4. Market Analysis & Competitor Intelligence

- Conduct regular market research to identify emerging trends and consumer needs.
- Monitor competitor pricing, features, and market share to maintain Subemo’s competitive edge.
- Identify new category opportunities or potential brand partnerships.

5. Commercial & Financial Management

- Own the P&L; for assigned product categories, monitoring revenue and Gross Profit margins.
- Manage price protections, rebates, and promotional spend (JMF/MDF).
- Report on product performance KPIs to the management team.

6. Stakeholder & Partner Management

- Act as the primary point of contact for brand principals and vendors.
- Build strong relationships with key retail buyers and distribution partners.
- Drive regular business reviews with suppliers to align on targets and growth strategies.

Key Requirements

- 2+ years of experience in Product Management, Category Management, or a similar commercial role.
- Strong background in Consumer Electronics, Retail, or FMCG sectors.
- Proven track record of successful product launches and lifecycle management.
- Excellent analytical skills with the ability to translate data into actionable insights.
- Robust communication and negotiation skills with diverse stakeholders.
- Madarin language skill is highly desired.
- Experience with ERP systems for inventory and sales tracking.

Why Join Subemo

- Join a fast-growing multi-brand distributor with a dynamic culture.
- Take real ownership of your categories and strategic decisions.
- Gain exposure to leading global consumer tech brands.
- Benefit from strong career growth opportunities in an expanding business.

📌 Product Manager (Sydney)
🏢 Subemo
📍 Sydney