Company description

At Spark Foundry we bring HEAT to brands, Higher Engagement, Affinity and Transaction. Engagement with consumers, customers and stakeholders, affinity with brands, and transactions, that materially impact our client’s businesses. Spark is uniquely positioned to deliver HEAT because we have an aligned set of beliefs that guide how we navigate a changing media landscape, a structure that is designed for total accountability and a repeatable methodology to bake continuous improvement into everything we do. In order to bring this vision to life, we seek alignment around key values from our talent. Diverse thinkers with diverse thinking—what we call Allsorts—are essential to tackle challenges through the lens of different disciplines and perspectives. To succeed at Spark, you must thrive on the belief that great ideas are only great if they work. It’s not enough to be recent, cool, or interesting; our solutions must drive business results. You need to embrace both the art and the evidence—right and left brain, imagination and activation, insight and technology in the pursuit of big ideas that are forensically measured. If you are motivated by these values, we welcome you to apply to become a Sparkie.

Overview

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ROLE PURPOSE

The role of the Senior Activation Executive is to deliver best-in-class campaign activationacross all channels, delivering exceptional results against agreed parameters. This personshould be well informed in the Australian media landscape and be able to refence thisknowledge in client meetings and within their team. The Senior Activation Executive reports into the Activation Manger and is responsible for the day-to-day development of theActivation Executive and Coordinator,



management of their workload, supervision of theiroutput, regular feedback and support.

This role would suit an experienced Media Activation Executive who is ready to take the next step in their career, or an established Senior Activation Executive looking to further develop their leadership and negotiation capabilities.

Ideally, you'll have experience working across FMCG accounts or other fast-paced consumer brands, with a strong understanding of the Australian media landscape and how to deliver effective campaigns across multiple channels.

You'll be someone who enjoys the hands-on side of media activation, from negotiating with media partners and managing campaign delivery through to identifying optimisation opportunities and demonstrating value for clients. You'll also be comfortable taking ownership of campaigns, building strong relationships with media partners and supporting the development of junior team members.

KEY OUTPUTS

Activating all campaigns using the Spark Activation Model & Philosophy:

- Work with the Activation Manager to drive negotiations for clients with media partners andsecure additional incentives over and above entitlements.
- Keep pace with market knowledge that will aid negotiations with publishers and informclients and the wider team.




- Negotiate campaign trading positions where there are no long term deals in place across allmedia, ensuring all benchmarks (client & internal), investment strategies & contractualagreements are met.
- Optimise and track all campaign variables to ensure all objectives are met, work with theClient Manager to ensure all planning ideas/strategies are delivered through the activationprocess.
- Understand the PMX product offering (inc Apex & Screens) to ensure clients are able to take advantage of appropriate solutions.
- Ensure appropriate PMX briefing and negotiation process followed to deliver best outcomes.

Market Analysis

- Proactively completes regular and continuous analysis of market trends,economic issues and other factors effecting buys.
- Sources content and provide relevant insights for inclusion within market reviewsand other adhoc client requests
- Presents market updates, sponsorship/partnership opportunities, and other information of interest internally and to clients where appropriate

Campaign analysis and optimisation

- Monitor and optimise campaigns regularly.
- Identify and recommend optimisation opportunities and ensure thoseoptimisations are actioned promptly.

Tracking & Reporting

- Optimise campaigns and utilise the Tracking sheet to keep Activation Manager /Director up to date on progress of campaign.
- Produce or oversee the production of accurate post campaign reports thatdemonstrate delivered value and learning opportunities for all campaigns
- Ensure learnings are implemented for future campaigns

Campaign Management & Finance processes

- Complete final buy documents and benchmark bought rates after every boughtplan. Advise team of any savings that can be reinvested or returned.
- Reconc

📌 Senior Planning (Australia)
🏢 Publicis Groupe
📍 Australia