We are seeking an experienced Senior Manager, Marketing & Communications to lead the development and execution of integrated marketing, communications and engagement strategies for a well-established organisation within the financial services sector.

This is a senior leadership opportunity where you will shape brand positioning, strengthen member engagement, improve retention and drive acquisition through impactful, customer-led marketing initiatives.

Leading a team of marketing specialists, you will work closely with senior stakeholders, industry partners and external associations to deliver campaigns and communications that create meaningful outcomes.

The Opportunity

Reporting into senior leadership, you will take ownership of the organisation's marketing and communications strategy, leading initiatives across digital, social, email, events and partner engagement channels.

Key responsibilities will include

- Develop and execute integrated marketing, communications and engagement strategies aligned with broader business objectives.
- Identify opportunities to improve member acquisition, retention and engagement, leveraging market insights and emerging trends.
- Strengthen brand awareness, reputation and positioning within the financial services industry.
- Lead the development and delivery of multi-channel marketing campaigns across digital, social, email, events and partner channels.
- Oversee member communications, including annual regulatory communications and other member engagement initiatives.
- Build and maintain strategic relationships with industry associations,



partners and sponsors.
- Lead marketing planning, budgeting, performance measurement and reporting.
- Establish and monitor marketing KPIs, using campaign analytics and member insights to drive continuous improvement.
- Lead, develop and mentor a team of marketing professionals.
- Work collaboratively with senior executives and cross-functional stakeholders to deliver strategic growth and engagement initiatives.

About You

You are a commercially minded marketing and communications leader with a strong track record of developing and delivering integrated strategies in a complex, customer-focused workplace.

You will ideally bring

- A tertiary qualification in Marketing, Communications or a related discipline.
- 8–10 years' experience across marketing and communications, including leadership responsibilities.
- Demonstrated success developing and executing integrated marketing and communications strategies.
- Strong knowledge of contemporary marketing techniques, customer engagement principles and behavioural economics.
- Experience within financial services, wealth management or superannuation (superannuation experience highly regarded).




- Experience managing member or customer communications, including regulatory and compliance-related communications.
- Proven ability to lead cross-functional projects and manage competing priorities.
- Experience managing strategic partnerships and key industry relationships.
- Strong stakeholder management skills, with the confidence to influence and communicate effectively at executive level.
- A data-driven mindset, with the ability to analyse performance metrics and translate insights into actionable strategies.

Leadership Capabilities

You will be a collaborative and influential leader who can balance strategic thinking with hands-on execution.

Your strengths will include

- Marketing strategy development and execution.
- People leadership and team development.
- Brand and reputation management.
- Project and campaign management.
- Stakeholder engagement and relationship management.
- Exceptional written and verbal communication skills.

Why Consider This Opportunity?

This is an opportunity to take ownership of a significant marketing and communications function, influence organisational growth and shape how an established financial services organisation engages with its members and industry partners. If you are a strategic marketing leader looking for your next challenge, we'd love to hear from you.

Additional information

- Must have proven background leading marketing and communications teams
- Financial services experience essential
- Oppotunity to shape marketing strategy

📌 Senior Marketing Manager (Melbourne)
🏢 FourQuarters Recruitment
📍 Melbourne