Area Sales Representative

Base salary + Super + Commission + Car + Fuel | NSW & ACT | Established Food Manufacturing Business | Hybrid

Are you an experienced foodservices sales professional who enjoys building customer relationships, winning new business and growing accounts?

Reporting to the State Sales Manager, you will be responsible for managing and growing an established portfolio of foodservice customers throughout NSW and the ACT, while actively identifying and securing new business opportunities.

Key Responsibilities

- Manage and grow an established portfolio of foodservice customers across NSW and the ACT.
- Identify and secure recent business through prospecting, cold calling and regular customer visits.
- Build strong relationships with chefs, venue managers, buyers and other key decision-makers.
- Promote a broad product range, identifying cross-selling and upselling opportunities.
- Conduct product demonstrations, tastings and menu presentations.
- Represent the business at trade shows and industry events.
- Develop and manage an effective territory plan, balancing existing accounts with new business development.
- Maintain accurate CRM records, sales pipelines and activity reporting.
- Work towards agreed sales, revenue, conversion and customer retention targets.
- Collaborate with internal teams to ensure a positive customer experience.





About You

- At least two years' experience in foodservice sales, ideally selling into pubs, clubs, restaurants, hotels or similar hospitality environments.
- A proven track record in account management, new business development and achieving sales targets.
- Existing industry relationships and an understanding of foodservice customers and decision-makers.
- Confidence with prospecting, cold calling, negotiation and closing sales.
- Experience using CRM systems and maintaining accurate sales records.
- Strong territory management and organisational skills.
- The ability to confidently present and demonstrate food products, including cooking and product preparation.
- A current NSW driver's licence.

What’s on Offer

- Base salary + super + commission
- Company vehicle, fuel card and electronic toll tag.
- Established customer portfolio with opportunities to develop new business.
- Comprehensive product and systems training.
- A supportive and approachable sales leadership team.
- Autonomy to manage and develop your own territory.
- Genuine potential for career progression as the business continues to grow.

We look forward to considering applications. In order to apply, you must have full work rights in Australia.

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