Technical Sales Representative – B2B Wholesale & DistributionBrand: Smart Thread Solutions – VÖLKEL Germany

Location: Neerabup, Perth, Western Australia

Employment Type: Full-Time

Industry: Industrial Tools, Engineering Supplies & Wholesale Distribution

About Smart Thread SolutionsSmart Thread Solutions is an Australian supplier of professional threading tools and precision engineering products, specialising in the German VÖLKEL range.

We are focused on expanding our wholesale distribution network across Australia, supplying industrial tooling distributors, engineering suppliers, hardware wholesalers, machinery suppliers and professional trade businesses.

We are seeking a commercially driven Technical Sales Representative – B2B Wholesale & Distribution to accelerate our growth and strengthen VÖLKEL's presence in the Australian market.

About the RoleThe primary responsibility of this position is to develop, manage and expand our national B2B wholesale customer and distributor network.

The successful candidate will identify potential resellers, establish new wholesale accounts, negotiate commercial agreements and build long-term relationships that generate consistent sales.

This is a business development and account management position, with a solid emphasis on growing wholesale revenue rather than individual retail sales.

Key ResponsibilitiesB2B Wholesale Business Development

- Identify, approach and secure new wholesale distributors and resellers across Australia.
- Develop relationships with industrial tool suppliers, engineering supply companies, cutting tool distributors and trade wholesalers.
- Promote the VÖLKEL product portfolio to potential distribution partners.
- Negotiate wholesale pricing, trading terms and supply agreements within company guidelines.
- Develop strategic relationships with regional and national industrial supply networks.
- Generate new wholesale accounts and increase recurring purchase orders.
- Identify new market opportunities and geographical areas for distribution expansion.

Distributor & • Key Account Management
- Manage and develop existing wholesale and distributor accounts.
- Maintain regular communication with purchasing managers, category managers and business owners.




- Increase product range adoption and order volumes within existing accounts.
- Support distributors with product information, catalogues, technical documentation and sales materials.
- Monitor account performance, purchasing trends and sales opportunities.
- Build long-term partnerships focused on sustainable revenue growth.

Product Sales & • Commercial Support
- Promote the VÖLKEL range, including taps, dies, threading sets, thread gauges, V-COIL thread repair systems and associated accessories.
- Provide product recommendations and basic technical guidance to wholesale customers.
- Prepare wholesale quotations and commercial proposals.
- Coordinate with internal teams regarding pricing, stock availability, orders and deliveries.
- Identify fast-moving products and recommend appropriate stock ranges for distributors.
- Support recent product introductions and promotional activities.

Sales Strategy & • Market Expansion
- Develop and maintain a qualified pipeline of prospective wholesale customers.
- Implement sales strategies to increase VÖLKEL market penetration in Australia.
- Research competing brands, market pricing and distributor opportunities.
- Identify opportunities for volume purchasing and repeat supply arrangements.
- Attend trade exhibitions, distributor meetings and industry events when required.
- Provide regular sales reports, forecasts and market feedback to management.

Skills & • ExperienceEssential

- Proven experience in B2B sales, wholesale distribution or industrial business development.
- Demonstrated ability to acquire new commercial accounts and grow existing customers.
- Strong negotiation, relationship management and communication skills.
- Experience dealing with distributors, wholesalers or commercial purchasing departments.
- Commercial understanding of pricing, margins, sales targets and account profitability.
- Ability to work independently and manage a national sales territory.




- Proficiency in CRM systems and Microsoft Office.
- Current Australian driver's licence.

Highly Desirable

- Existing relationships within the industrial tooling, engineering supplies or cutting tool distribution industry.
- Experience selling taps, dies, threading tools, machining tools or workshop consumables.
- Understanding of wholesale pricing structures, distributor agreements and reseller networks.
- Mechanical, machining or engineering industry experience.
- Experience developing national distributor networks.

Key Performance Indicators (KPIs)Performance will be measured against:
- Recent wholesale accounts opened.
- Monthly and quarterly wholesale sales revenue.
- Gross profit and account profitability.
- Number of active distributors and resellers.
- Repeat purchase orders and customer retention.
- Sales growth within existing wholesale accounts.
- Conversion of prospective distributors into active purchasing customers.
- Expansion of geographical distribution coverage.

What We Offer
- Competitive base salary based on experience.
- Performance-based sales incentives.
- Opportunity to develop a German industrial tooling brand in Australia.
- Established product portfolio with manufacturer support.
- National business development opportunities.
- Support from an experienced industrial business team.
- Long-term career development opportunities.

The Ideal CandidateWe are looking for a results-driven B2B wholesale sales professional with experience building distributor networks and developing commercial accounts. The ideal candidate understands how industrial distribution works, can confidently approach purchasing managers and business owners, and has the commercial skills to negotiate profitable, long-term supply relationships.

Experience in industrial tooling distribution will be highly regarded.

Our priority is not simply selling individual tools — it is building a strong, sustainable wholesale distribution network for VÖLKEL products throughout Australia.

How to ApplyPlease submit your CV and cover letter outlining your B2B wholesale sales experience, distributor relationships and business development achievements.

Smart Thread Solutions

Neerabup, Western Australia www.smartts.com.au

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