At Software Co, we are not building isolated apps; we are architecting

industry-defining, AI-native platforms

across healthcare, construction, finance, and beyond.

Each product we take to market has the ambition to become a category leader. And we are looking for a rare kind of operator to make that happen.

We are seeking a

Go-To-Market & Growth Leader -

someone who doesn’t just “run campaigns,” but

engineers growth systems

and drives platforms from zero to scale with precision, speed, and creativity.

The Role You will take ownership of the

entire go-to-market engine

for multiple platforms—planning, executing, and continuously optimising high-velocity growth strategies.

This is not a traditional marketing role. This is a

builder’s role .

You will work alongside founders, product teams, and AI engineers to:

Turn products into

market leaders

Turn bold ideas into

measurable outcomes

What You Will Own

Design and execute

end-to-end GTM strategies

for new and existing platforms

Define ICPs, positioning, pricing strategy, and channel mix

Launch products with

speed, clarity, and impact

2. High-Velocity Growth Campaigns

Build and scale

performance marketing engines

across:

Google Ads (Search, Display, YouTube)

Meta (Facebook, Instagram)

Emerging and experimental channels

Drive both

paid and organic growth loops

3. Blitzscaling & Demand Generation

Execute aggressive scaling strategies with strong unit economics

Continuously test, iterate, and optimise campaigns

Build systems that convert attention into

sustained demand

4. Growth Infrastructure & Analytics

Own the growth stack (tracking, attribution, funnel analytics)

Define KPIs across CAC, LTV, conversion rates, retention

Lead high-performing creative strategy across ads and content

Develop messaging that cuts through noise and drives action





Collaborate with design and content teams to produce

world-class assets

Work with an internal execution team (designers, media buyers, content creators)

Bring structure, speed, and accountability to execution

Scale teams as needed to match growth ambitions

Who You Are You are not a conventional marketer.

You are an

operator, strategist, and builder .

Proven track record of

scaling products or companies through digital growth

Deep expertise in

Google and Meta ecosystems

(paid + organic)

Experience managing

significant ad budgets with solid ROI discipline

Strong understanding of

funnels, conversion psychology, and growth loops

Data-driven, yet creatively aggressive

Comfortable operating in

high-speed, high-ownership environments

Obsessed with outcomes—not activity

What Makes This Role Different

Autonomy at Scale

You will be trusted to own growth. No micromanagement. No bureaucracy.

Real Budgets, Real Impact

You will have the resources and team required to execute at a high level.

Multiple Platforms, Multiple Shots at Success

Work across a portfolio of products—each with the potential to scale significantly.

Freedom to Execute Bold Ideas

If it works, we scale it. If it doesn’t, we learn fast and move forward.

Direct Access to Leadership

Work closely with founders and decision‑makers.

The Opportunity This role is designed for someone who wants more than just a job.

It is for someone who wants to:

Build and scale

category-defining platforms

Operate at the intersection of

AI, software, and growth

Create measurable impact across multiple ventures

Be part of a team aiming to build

world-class technology businesses

If This Sounds Like You We are looking for individuals who think:

“Give me the product, the budget, and the team—and I’ll find a way to scale it.”

If that resonates, we want to hear from you.

#J-18808-Ljbffr

📌 Head of Go-To-Market & Growth Marketing (Sydney)
🏢 Software
📍 Sydney