The ICC Men’s T20 World Cup 2028 will be the biggest cricket world cup ever staged in the southern hemisphere — and this is your chance to be part of it.

Co‑hosted by Australia and New Zealand and operated by a Local Organising Committee (LOC), the tournament will bring together the world’s best teams and players, billions of fans and two nations passionate about delivering unforgettable global events. Across October and November 2028, cricket’s fastest and most exciting format will take centre stage on a truly global platform.

Working for the LOC presents an extraordinary opportunity for you to play a key role in uniting our communities through a spectacular festival of cricket that captures global attention and inspires the next generation of cricketers and fans.

You will be part of a passionate and dedicated team helping to build an unforgettable and truly unique event from the ground up. Every role contributes to creating moments that will be seen around the world and remembered for years to come.

If you’re energised by major events, thrive in fast‑paced environments and want your work to have global impact, this is an opportunity like no other.

ABOUT THE ROLE

We’re building the team that will bring the ICC Men’s T20 World Cup 2028 to life and we’re looking for a Digital Marketing Manager to lead the development and delivery of the LOC’s digital marketing strategy for the ICC Men's T20 World Cup 2028 across Australia and New Zealand. This is a unique opportunity to shape how fans discover, engage with and attend one of the world’s biggest sporting events.

Working closely with senior marketing stakeholders, you'll drive audience growth, fan acquisition and engagement initiatives that support ticket sales, attendance and broader tournament objectives.

As the tournament's digital marketing lead, you'll oversee the planning, execution and optimisation of paid media campaigns across social, search, display, video and emerging digital channels. You'll manage agency relationships,



maximise media investment performance and use data-driven insights to continually improve acquisition, conversion and return on investment.

You'll also lead the LOC’s social media marketing and digital content strategy, ensuring content, campaigns and channel activity work together to build excitement, deepen fan engagement and drive commercial outcomes.

A key part of the role is leading and developing a small team of digital specialists. You'll provide direction, coaching and support while fostering a collaborative, high-performing culture focused on innovation, accountability and results.

Based in Melbourne this is a maximum term opportunity until mid-November 2028.

WHO WE ARE LOOKING FOR

- Tertiary qualifications in Marketing, Digital Marketing, Communications, Business or a related discipline.

- Minimum 7 years' experience in digital marketing, performance marketing or digital media roles.

- Demonstrated experience developing and leading large-scale multi-channel digital marketing programs.

- Strong expertise across paid social, paid search, display, video and digital acquisition channels.

- Proven experience managing significant digital media budgets and delivering measurable commercial outcomes.

- Deep understanding of digital performance marketing, customer acquisition and conversion optimisation.

- Strong experience with Meta Ads Manager, Google Ads, YouTube, TikTok, LinkedIn and other major digital advertising platforms.

- Expertise in digital analytics, attribution, conversion tracking and campaign measurement.

- Experience managing media agencies and specialist digital partners.





- Strong understanding of audience segmentation, targeting and digital customer behaviour.

- Experience developing and implementing digital content strategies across multiple platforms.

- Demonstrated leadership experience managing and developing digital marketing professionals.

- Strong analytical, stakeholder management and project management skills.

- Ability to operate effectively in a fast-paced, high-profile event setting.

- Ability to travel in and between Australia and New Zealand as required.

Highly Desirable

- Experience marketing major sporting events, entertainment properties or large-scale ticketed events.

- Experience driving ticket sales through paid digital acquisition campaigns.

- Experience working across Australia and New Zealand markets.

- Knowledge of cricket and the broader sports and entertainment landscape.

OUR ORGANISATION

The ICC Men’s T20 World Cup 2028 is a global event, and our workforce reflects the diversity of the communities, cultures and nations it brings together. We are committed to creating an inclusive, respectful and high‑performing environment where everyone feels valued and empowered to contribute. We recognise that diverse perspectives, experiences and backgrounds strengthen our teams and are essential to delivering a world‑class tournament on the global stage.

The LOC encourages people from all walks of life to apply and is committed to being a child safe organisation. All team members based in Australia are required to hold a valid Working with Children Check.

Your experience matters to us. If you require any support or adjustments to take part in the application process, please let us know — we’ll work with you to ensure you can put your best foot forward.

Please submit your application via the link by 5pm AEDT Sunday 22nd November. Please note, we may close the advert earlier if we receive a strong pool of candidates who fit the role requirements.

📌 Digital Marketing Manager (Melbourne)
🏢 ICC Men’s T20 World Cup 2028
📍 Melbourne