About the role

The Marketing and Lead Conversion Officer is responsible for generating prospective student enquiries, managing marketing campaigns, engaging with potential students and converting enquiries into successful enrolments.

The role combines digital marketing, lead generation, sales communication, student engagement and enrolment follow-up to support the organisation's student recruitment and business growth objectives.

Key responsibilities

- Respond to and follow up prospective student enquiries through telephone calls, email and SMS.

- Manage leads throughout the recruitment and enrolment process using CRM systems.

- Build rapport with prospective students and identify their education and training needs.

- Confidently explain course details, fees, payment plans and enrolment processes.

- Convert enquiries into enrolments while delivering a positive and professional customer experience.

- Meet monthly enrolment targets through proactive sales, follow-up and negotiation.

- Use digital marketing platforms, including Facebook and Instagram Ads and Google Ads, to support lead generation.





- Maintain accurate records and provide timely follow-up across all prospective student interactions.

- Work independently while collaborating effectively with colleagues across the organisation.

What we're looking for

- MANDATORY experience in sales, lead generation or student recruitment.

- Experience within the education or training sector, preferably in a Registered Training Organisation.

- Understanding of the Australian vocational education and training sector.

- Excellent telephone communication, interpersonal, sales and negotiation skills.

- Experience managing leads through phone calls, emails, SMS and CRM systems.

- Knowledge of Facebook and Instagram Ads and Google Ads.

- Robust follow-up, organisation and time-management skills.

- The ability to understand customer needs and explain course information clearly and confidently.

- A proactive attitude, attention to detail and the ability to work independently and as part of a team.

📌 Marketing and Lead Conversion Officer (Parramatta)
🏢 Alif Australia
📍 Parramatta