Category & Brand Manager – Foodservice

Birch & Waite | Marrickville, Sydney | Full-time

? Seeking a Brand Builder for Foodservice

At Birch & Waite, we don’t just make chef-quality sauces, dressings, mayonnaise and desserts. We create products that help Australians make everyday meals extraordinary.

As our Foodservice business continues to grow, we’re looking for a Category & Brand Manager – Foodservice to take our brand to market and make your stamp on how it shows up in kitchens across the country.

We’re looking for a savvy, customer-facing marketer who can see the big picture and is creative enough to turn it into real results. You’ll own two categories end to end and drive the brand through content, social media and demand generation. You’ll also work hand in hand with Sales to turn awareness into orders.

Whether you come from Foodservice, food manufacturing or consumer FMCG with a strong demand-generation and content focus, we’d love to hear from you.

Reporting to our Head of Foodservice, you’ll own our Convenient Application (CA) and On-the-Go (OTG) categories and lead brand go-to-market across Foodservice.

You’ll be responsible for

- Developing and delivering the CA and OTG category plans, including category reviews and range, pack format and pricing recommendations
- Leading CA and OTG NPD, renovation and packaging projects with Innovation, Packaging and QA
- Building go-to-market plans and integrated activations, and creating sales toolkits that help the team drive conversion
- Driving brand awareness through content, social media, website, SEO and eDM
- Running demand generation programs and owning the lead hand-off to Sales
- Owning the Foodservice brand guidelines, managing agencies and managing the A&P; budget, with ROI reporting

You’ll thrive here if you...

- Think strategically and long term and still love rolling up your sleeves to make it happen
- Are proactive, ambitious and energised by bringing a new vision to a brand




- Love social media and content and have a real appetite for building brand equity
- Enjoy being customer-facing and working alongside Sales to win business
- Are transparent and approachable, and up for a spontaneous brainstorm anytime

What you’ll bring

- Tertiary qualifications in Business, Marketing or a related field
- Solid experience in brand or category management within FMCG
- Hands-on experience with CRM and digital tools and social media
- Proven go-to-market and integrated campaign experience, from brief to post-evaluation
- Robust commercial acumen across GSV, GM, A&P; budgets and campaign ROI
- Strong project and agency management skills

Bonus points if you have...

- Foodservice, out-of-home or food manufacturing experience
- Experience with NPD, packaging and range management
- Data analysis skills (sales data, Excel, digital analytics)

Life at Birch & Waite

People are at the heart of everything we do.

We believe the best ideas come from collaboration. You’ll join a supportive team that’s passionate about innovation, quality and continuous improvement, where your ideas are valued and your work has a real impact.

You’ll have full ownership of the marketing mix for two categories, exposure to our senior leadership team, and the backing to try new ideas and see them come to life. You’ll also work with a leader who is strategic, supportive and always available for a chat. As we grow, you’ll help shape the future of one of Australia’s leading food manufacturers.

Values-led organisation: Together | Committed | Creative | Authentic

Whether you’re a Foodservice marketer who knows what chefs want, a consumer FMCG brand manager ready to take on a new channel, or a content-savvy marketer with a commercial edge, we’d love to hear from you. Join us as we continue to create extraordinary food experiences for Australians every day.

Ready to build what’s next? Apply now, or reach out to *******@birchandwaite.com.au for a confidential conversation.

📌 Category & Brand Manager - Foodservice (Marrickville)
🏢 Birch & Waite
📍 Marrickville