Australia — International Student Market
822K inbound students *****) +10%
1. China 168K
2. India 128K
3. Nepal 57K
4. Vietnam 33K
5. Malaysia 26K
3 international branch campuses in Australia
OVERVIEW The Digital Communications Advisor (Study Melbourne) is a fixed-term full-time role based in Melbourne with the Department of Jobs, Skills, Industry and Regions.
The position supports Study Melbourne by creating and managing digital communications that engage international students and industry audiences while helping position Victoria as a leading study destination.
This role combines digital content development, platform administration, governance and analytics-driven improvement.
The successful candidate will work across websites, newsletters, social media channels and direct marketing initiatives, with a focus on clear and accessible communication in both English and Simplified Chinese.
Key responsibilities
Design and publish clear, accessible and engaging digital content for international student and industry audiences
Manage and continuously improve the Study Melbourne website
Build tailored landing pages for targeted audiences and campaigns
Develop audience-focused content for newsletters, Western social media channels, Chinese social media channels and direct marketing
Support digital platform administration and governance activities
Use analytics and data insights to improve digital communication performance
Provide professional scientific, technical or specialist advice based on field of expertise
Develop and implement operational communication and consultation strategies on specific projects
Provide specialist administrative and corporate support expertise
Convey specialist concepts and policies to clients, staff and stakeholders
Draft reports and recommendations by interpreting and analysing data
Collaborate with users, stakeholders and subject matter experts to understand audience and user needs




Bring ideas and insights into the design and communication process
Ensure decisions are made within agreed timeframes
Requirements
Experience creating digital content in English and Simplified Chinese
Ability to adapt quickly to changing priorities
Ability to work collaboratively across organisational boundaries
Strong interpersonal and communication skills
Ability to understand different perspectives and tailor communications to audience needs and preferences
Experience partnering with users, stakeholders and experts to support communication and design outcomes
Capability to interpret and analyse data to support recommendations and reporting
Ability to manage digital communication activities within agreed timelines
Successful completion of a National Police Records Check prior to commencing employment
Submission of a resume and cover letter addressing the key selection criteria as part of the application process WHY THIS ROLE MATTERS International education plays an key role in supporting global engagement, student services and economic development.
This position contributes to how Victoria communicates with international students and industry audiences across digital channels, helping ensure information is accessible, relevant and engaging.
The role also supports Study Melbourne's broader mission of maintaining Victoria's reputation as a destination and partner of choice for international education.
Effective digital communication can strengthen connections with students, education providers and global stakeholders.
Bonus: Application advice
Tailor your cover letter directly to the key selection criteria referenced in the position description
Highlight examples of digital campaigns, website management or multilingual communication projects you have supported
Include measurable outcomes where possible, such as audience growth, engagement metrics or content performance improvements
Demonstrate your experience
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📌 Digital Communications Advisor (Melbourne)
🏢 Uniglobalcareers
📍 Melbourne