All Things Golden is an Australian fashion and lifestyle brand focused on creating elevated wardrobe foundations designed to be worn, lived in and loved for years to come. With a strong focus on quality, intentional design and thoughtful storytelling, we are building more than a fashion brand – we are creating a community and customer experience that feels deeply considered, inspiring and human. As we continue to grow both locally and globally, we are looking for people who are excited by the intersection of creativity, commerce and meaningful brand building.
ROLE PURPOSE:
The Brand Marketing Manager is responsible for bringing All Things Golden's brand strategy to life, building brand awareness, strengthening customer connection and supporting sustainable business growth across all customer touchpoints.
Reporting to the Chief Marketing Officer (CMO), the role owns the integrated brand marketing calendar and leads the day-to-day planning and execution of brand marketing initiatives, including campaigns, content, social media, public relations, activations and partnerships. The role ensures a consistent, compelling and commercially effective brand experience across All Things Golden's digital channels, flagship retail store and integrated wellness studio.
Working closely with the Founder, Creative Strategist, Design, Product, Digital Marketing and CRM teams, the role combines strong creative judgement with commercial thinking, bringing fresh ideas to storytelling, campaign amplification and customer engagement while ensuring activity aligns with All Things Golden's positioning, values and broader business objectives.
Through a combination of creative thinking, strong leadership, hands-on execution and commercial awareness, the Brand Marketing Manager translates brand strategy into meaningful customer experiences that build brand equity, deepen engagement and contribute to All Things Golden's long-term success.
KEY RESPONSIBILITIES
Own and manage the integrated brand marketing calendar, translating the overarching trade and launch strategy into coordinated campaigns, content, social, PR, partnerships and brand activations in collaboration with the CMO, Head of E-commerce and cross-functional teams.
Plan and deliver integrated brand campaigns and go-to-market launches,



working closely with Product and Creative to ensure brand moments align with the product drop calendar, commercial objectives and customer needs.
Champion All Things Golden's brand voice, tone and creative consistency across customer touchpoints, partnering with the Founder, CMO and Creative Strategist to translate brand strategy into cohesive, distinctive and commercially relevant storytelling.
Bring creative ideas and commercial thinking to campaign development, identifying opportunities to build anticipation, strengthen storytelling, amplify launches and drive customer engagement and campaign performance.
Lead organic social media strategy and the content calendar, working closely with the Creative Strategist and Social Media Coordinator to deliver consistent, insight-led content that strengthens brand storytelling, builds community and supports both organic and paid channels.
Lead PR strategy and media relationships that build brand credibility, awareness and earned reach.
Manage influencer, ambassador and brand collaboration programs, from sourcing and negotiation through to content delivery, relationship management and measurement.
Lead the marketing and promotion of physical activations, flagship store events and wellness studio programming, collaborating with operational teams to deliver meaningful brand experiences and community engagement.
Collaborate with the Digital Marketing Manager to maintain a consistent pipeline of high-quality creative assets for paid and performance channels, using campaign insights to identify opportunities for creative optimisation.
Lead and support the day-to-day brand marketing team, providing clear direction, priorities, briefs and feedback while fostering a collaborative, creative and high-performing team environment.
Manage creative, PR and production agencies and talent, including briefs, budgets, timelines and delivery.




Track and report on brand health, campaign performance, content effectiveness and customer engagement, using insights to optimise future activity and understand the contribution of brand initiatives to commercial outcomes.
Collaborate closely with the CMO, Founder and cross-functional teams, balancing transparent ownership of marketing delivery with a collaborative working style that values creative excellence, commercial performance and shared success.
EXPERIENCE & SKILLS
4+ years' experience in brand or marketing roles, ideally within fashion, activewear or premium lifestyle brands.
Proven experience planning and delivering integrated marketing campaigns, content, PR and partnerships.
Strong creative judgement and brand taste, with the ability to develop compelling storytelling and ideas that drive awareness, engagement and growth.
Commercially minded, with experience analysing campaign performance and customer insights to inform marketing decisions.
Strong organisational and project management skills, with the ability to manage multiple campaigns, priorities and stakeholders.
Confident communicator and collaborative leader, with experience managing or mentoring team members and working across creative and commercial functions.
Proactive, adaptable and comfortable taking ownership in a fast-paced, founder-led environment.
KEY DETAILS
Employment type: Full time position
Working Days: Monday - Friday
Start Date: Immediate start
Working Arrangement: Hybrid working, predominantly in office
PERKS
50% staff discount across A.T.G. collections
20% family and friends discount
Weekly pay cycle
Birthday leave
Access to staff wellness classes within our in-house studio space
Discounted practitioner treatments within our wellness residency rooms
Our weekly "Focus & Flow" initiative supports uninterrupted deep work, creativity and autonomy
Work from our thoughtfully designed Hawthorn East HQ and flagship environment
Regular team events and connection experiences
Opportunities for personal growth, learning and career development
Be part of a fast-growing Australian brand with a strong community and people-first culture
#J-*****-Ljbffr

📌 Brand Marketing Manager (Melbourne)
🏢 All Things Golden
📍 Melbourne