Head Of Marketing Communications (Sydney)

Head Of Marketing Communications (Sydney)

07 Nov
|
Black Dog Institute
|
Sydney

07 Nov

Black Dog Institute

Sydney

Salary breakdown: $135,****** - $165,000,00 + Superannuation + Salary Packaging ($15,****** + Meal & Entertainment expenses)
Randwick Location - access to UNSW parking
Hybrid work (1-2 days in office per week)
About the Institute
Located on the lands of the Bidiagal Clan of the Dharawal Nation (Randwick, NSW), Black Dog Institute is the only Medical Research Institute in Australia to investigate mental health across the lifespan, our aim is to create a mentally healthier world for everyone. For the past 20 years, we have been at the forefront of mental health research. Leveraging our own research, we have developed an image and workplace that is reflective of our values and mission. Our work is used to distributed through the public and is used to drive evidence informed change across the mental health sector, setting the foundation for a brighter and healthier future for all.
Hybrid work, 1-2 days per week in office (choose your days, consistent team collaboration days where possible)
35 hour work week, flexible hours agreements & 9-day fortnights
Salary Packaging: $15,****** of your base salary tax free & up to $******* meal & entertainment
Family first, people first culture, we put our research into action at work to make sure we maintain mental health and wellbeing at work
Pet friendly workplace
Leave benefits including public holiday swap, gifted annual leave, and wellbeing leave
Head of Marketing & Communications
Lead the brand, voice and impact of Australia's leading mental health research institute.
At Black Dog Institute, we're driven by a vision of a mentally healthier world. Through world-leading research, translation, education and clinical services, we work to improve mental health outcomes for people in Australia and globally. As our Head of Marketing & Communications, you will lead the development and delivery of integrated marketing, brand and communications strategies that strengthen our reputation, grow engagement, support fundraising success, and amplify the impact of our research and translational programs.



This is a rare opportunity to shape the public profile of one of Australia's most respected mental health organisations while leading a talented multidisciplinary team and partnering closely with senior leaders, researchers and lived experience representatives.
The opportunity
Reporting to the Director, Fundraising & Marketing, you'll be responsible for setting and executing organisation-wide marketing, communications and brand strategies that support awareness, engagement, fundraising, policy influence, research impact and product adoption. You'll act as a trusted adviser to executives and leaders across the Institute, providing strategic guidance on communications, reputation management, media engagement and stakeholder relations.
Key responsibilities
Strategic leadership
Develop and lead the Institute's brand, marketing and communications strategy.
Align marketing priorities with organisational goals, research impact and translational outcomes.
Provide strategic counsel to senior leaders on reputation, stakeholder engagement and communications.
Brand, marketing and customer engagement
Strengthen brand awareness, positioning and audience engagement.
Lead customer experience, audience segmentation and journey mapping initiatives.
Drive measurable growth in acquisition, retention, advocacy, participation and revenue outcomes.
Media, communications and thought leadership
Lead media relations and public profile initiatives.
Elevate the voices of researchers, subject matter experts and organisational leaders.
Oversee issues and crisis communications planning and response.
Content and storytelling
Lead organisation-wide content strategy and editorial planning.
Oversee development of compelling stories showcasing research, fundraising and community impact.
Manage production of major publications, including the Annual Report.
Leadership and performance
Lead, mentor and inspire a high-performing marketing and communications team.
Establish performance frameworks,



reporting and analytics to inform decision-making.
Manage budgets, resources and external agency partnerships.
About you
We're looking for a strategic, team-oriented and values-driven leader who brings:
Extensive senior leadership experience in marketing, communications, brand or corporate affairs.
Demonstrated success developing and delivering integrated marketing and communications strategies at organisational scale.
Experience leading multidisciplinary teams across marketing, communications, media, digital, content and brand functions.
Strong stakeholder engagement skills with the ability to influence executives and senior decision-makers.
Experience using audience insights, analytics and performance data to drive outcomes.
Exceptional written, verbal and presentation skills.
Strong commercial, operational and budget management capability.
Highly regarded
Experience in health, mental health, medical research, higher education or purpose-led organisations.
Understanding of trauma-informed, evidence-based and lived experience-informed communication approaches.
Familiarity with government, policy or research environments.
Inclusion at BDI
We are committed to fostering an inclusive and accessible recruitment experience where all candidates can fully participate in the process.
We warmly encourage applications from First Nations peoples, culturally and racially diversecommunities, LGBTQIA+ individuals, people with disabilities, and others from underrepresented backgrounds.
We recognise that not everyone has had equal access to opportunities, and valuable skills and perspectives can be gained through diverse life experiences.
If this role excites you but you don't meet every listed requirement, we still encourage you to apply as your lived experience and insights are important to us.
Accessibility
If you have accessibility requirements or require information in an alternative format, please email ****** or phone ************
Privacy
We respect your privacy and confidentiality. We only provide information to other staff where it is needed to arrange workplace adjustments.
#J-*****-Ljbffr

📌 Head Of Marketing Communications (Sydney)
🏢 Black Dog Institute
📍 Sydney

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