At
Spotlight Retail Group
, we are driven by our core values of
Success, People and Excellence
. We support iconic retail brands with a massive customer footprint, and we are looking for a hybrid digital strategist and tech expert to elevate our customer engagement, retention, and lifetime value.
The Role
We are seeking a
Lifecycle Marketing & Martech Manager
to own end-to-end customer lifecycle campaigns from strategy to technical execution. You will sit at the intersection of marketing creativity and technical architecture, designing automated and ad-hoc communications across the customer journey to attract, convert, grow, and reactivate our audience.
In this role, you will lead
a Lifecycle Marketing Specialist
, champion our Martech stack, and act as the bridge between marketing, data science, and IT teams.
Why Join Us?
At Spotlight Group Holdings, we foster a vibrant, team-oriented culture that champions innovation and fresh ideas. We don't just offer jobs; we offer significant career paths with outstanding benefits and a supportive environment where your leadership and contributions are truly valued.
Work-Life Balance:
Embrace flexibility with our hybrid work options.
Rewarding Compensation:
Enjoy a competitive salary + super + a fantastic profit-share scheme.
Accelerated Career Growth:
Benefit from excellent opportunities for career progression and personal development within a market-leading retail group.
Exceptional Perks:
Access generous team discounts across our iconic brands (Spotlight, Anaconda, Mountain Designs, Harris Scarfe), plus EAP and gym discounts.
Team-oriented & Fast-Paced Culture:




Thrive in a genuinely exciting and dynamic business that celebrates initiative and creativity.
Convenient Location:
Our centrally located South Melbourne office is just steps from the South Melbourne Market.
What You'll Be Doing
End-to-End Campaign Execution:
Drive retention, reactivation, and growth strategies through targeted email, SMS, and multi-channel lifecycle campaigns.
Martech & Systems Integration:
Oversee our core CRM architecture (currently leveraging
Insider CRM integrated with Snowflake
), collaborating closely with IT, E-Commerce, and Master Data teams to build robust data models and custom preferences.
Data-Driven Segmentation & Journeys:
Translate customer behaviour data into highly targeted, personalized customer journeys and rigorous A/B testing roadmaps.
Technical Setup & HTML:
Hands-on capability to configure CRM setups, build segments, and read/understand basic HTML for campaign deployment.
Leadership & Mentorship:
Direct leadership of 1 direct report (
Lifecycle Marketing Specialist
), providing guidance, development, and operational support.
Cross-Functional Collaboration:
Partner with Brand Marketing, Insights & Analytics, and external agency partners to align campaign calendars and maximize ROI.




What We're Looking For
Experience:
3 to 5 years of professional experience in CRM, lifecycle marketing, or digital marketing roles.
Technical Acumen:
Strong technical understanding of CRM system integrations, data flows, and database health. Experience with platforms like Insider, Snowflake, or Salesforce Marketing Cloud is highly advantageous.
Coding Basics:
Ability to read and understand basic HTML for email and campaign templates.
Leadership & Stakeholder Skills:
Proven leadership or coaching experience with direct reports, combined with exceptional stakeholder management to navigate complex cross-functional environments.
Data-Driven Mindset:
Exceptional ability to analyse customer data, build data-driven segmentation models, and translate insights into continuous optimization strategies.
Education:
Bachelor's degree in Communications, Digital Marketing, or a related field.
Who We Are
Spotlight Group Holdings
(SGH) is Australia's largest privately-owned and operated family business. Comprising the
Spotlight Retail Group
(
Spotlight, Anaconda and Harris Scarfe
), the
Spotlight Property Group
,
Spotlight Direct Investments
, and the
Spotlight Charitable Foundation
,
SGH
is acknowledged as a market leader within the Australian retail space.
We're looking for talented, highly entrepreneurial individuals to join our growing team.
Important:
You must have unrestricted working rights in Australia to be considered for this position. Only shortlisted candidates will be contacted.
#J-*****-Ljbffr

📌 Lifecycle Marketing & Martech Manager (Melbourne)
🏢 Spotlight
📍 Melbourne