Globally we are the leading supplier of juvenile infant products.
In Australia, we are a leading supplier of child restraint systems and nursery products and our brands Maxi-Cosi, Mother's Choice and Tiny Love, are highly sought-after.We have an exciting opportunity for an experienced, commercially minded and data-driven Data Analytics & Loyalty Manager to join our growing Marketing team.Reporting to the Head of Marketing & Digital, this is a strategic and hands-on role suited to someone who enjoys turning data into actionable insights, improving customer experiences and driving business growth through CRM, loyalty and analytics initiatives.Globally we are the leading supplier of juvenile infant products.
In Australia, we are a leading supplier of child restraint systems and nursery products and our brands Maxi-Cosi, Mother's Choice and Tiny Love, are highly sought-after.We have an exciting opportunity for an experienced, commercially minded and data-driven Data Analytics & Loyalty Manager to join our growing Marketing team.Reporting to the Head of Marketing & Digital, this is a strategic and hands-on role suited to someone who enjoys turning data into actionable insights, improving customer experiences and driving business growth through CRM, loyalty and analytics initiatives.About the RoleIn this role, you will develop and execute Dorel Australia's customer data, CRM and loyalty strategy across the Maxi-Cosi and Mother's Choice brands.
You will leverage customer, sales and digital insights to improve acquisition, engagement, retention and customer lifetime value while supporting commercial growth through data-driven decision making.Working closely with Marketing, Sales, Product and Consumer Experience teams, you will manage CRM platforms, customer data, reporting and analytics initiatives while delivering insights that optimise customer experiences and improve business performance.You'll be joining a friendly, collaborative and experienced team within a rapidly expanding and forward-thinking international organisation.Key ResponsibilitiesDevelop and execute CRM and loyalty strategies across the Maxi-Cosi and Mother's Choice brandsManage customer databases and CRM platforms, ensuring data accuracy,



integrity and complianceBuild and optimise automated customer communication journeys across the customer lifecycleCreate customer segments based on behaviour, engagement and purchase historyDevelop and manage loyalty and retention programs to improve customer engagement and lifetime valueAnalyse customer, sales, website, product and campaign data to identify trends and opportunitiesMonitor key metrics including acquisition, retention, repeat purchase rates, customer lifetime value and churnMeasure and report on marketing campaign, promotion and loyalty program performanceDeliver actionable insights and recommendations to stakeholders across the businessMap and optimise the end-to-end customer journeyLead testing and optimisation initiatives across campaigns, segmentation, messaging and offersDevelop dashboards and reporting frameworks across CRM, loyalty, digital and sales performanceManage CRM integrations, data quality processes and relationships with technology and agency partnersDrive continuous improvement through enhanced reporting, automation and data governance practicesAbout You5+ years' experience in CRM, loyalty, customer analytics, business intelligence or data-driven marketing rolesProven experience managing CRM platforms, customer databases and loyalty programsStrong analytical skills with the ability to interpret complex data and identify actionable insightsExperience developing reporting dashboards and performance metricsStrong understanding of customer lifecycle marketing, segmentation and retention strategiesExperience analysing eCommerce, website and marketing performance dataProficiency with CRM, analytics, reporting and data visualisation toolsAdvanced Excel skills and strong data management capabilityExcellent stakeholder management,



communication and presentation skillsStrong project management, organisational and problem-solving abilitiesA commercially minded approach with the ability to translate data into business outcomesA proactive, detail-oriented and continuous improvement mindsetAbout UsAt Dorel, we're dedicated to helping families live safer, easier, and more joyful lives.
As a global leader in juvenile products, our brands: Maxi-Cosi, Mother's Choice and Tiny Love are trusted by millions of parents worldwide.Our Australian team is passionate, collaborative, and committed to delivering high-quality products and exceptional service.
We value a workplace where people feel supported, respected, and empowered to grow.
With a strong manufacturing and distribution presence in Melbourne's western suburbs, we combine the stability of a global organisation with the warmth and agility of a close-knit local team.Advantages & PerksWhen you join us, you'll enjoy a range of benefits designed to support your wellbeing, growth, and work-life balance.Career & DevelopmentOpportunities to expand your skills within an established global organisationSupportive leaders and a collaborative team environmentAccess to training and development to strengthen your professional capabilityCulture & Work EnvironmentFriendly, inclusive, and supportive team cultureA workplace that values initiative, integrity, and teamworkModern office facilities with barista quality coffee, staff lounge and outdoor area for breaks located in Melbourne's western suburbsWork-Life Balance9 day fortnight (paid RDO)Office and WFH hybrid roleA supportive environment that respects commitments outside of workEmployee PerksEmployee discounts on leading juvenile productsFree on-site parkingAccess to employee EAP (Employee Assistance Program)If you're passionate about using data to drive customer growth, improve business performance and create meaningful customer experiences, we'd love to hear from you.Be careful - Don't provide your bank or credit card details when applying for jobs.
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📌 Data-Driven Crm & Loyalty Lead (Melbourne)
🏢 Dorel
📍 Melbourne