We're looking for an experienced Marketing Automation Consultant to help shape the strategy and technical blueprint for a major marketing automation transformation.This is not an implementation role.
You'll sit at the intersection of customer journey strategy, CRM, data and marketing automation, turning commercial requirements into an implementation-ready roadmap.What you'll be doingLead stakeholder discovery and customer journey mappingReview and validate existing audience segmentation and personasDesign buyer and influencer journeys across multiple customer segmentsTranslate journeys into technical automation specificationsDefine data schemas, CRM objects, entry triggers, decision rules and nurture flowsDevelop lead, engagement and intent-scoring frameworksIdentify gaps across data, content,



channels and existing processesDefine what can be delivered now versus future-state capabilitiesCreate explicit documentation for subsequent technical implementationUpskill internal stakeholders on marketing automation best practiceWhat we're looking forDeep marketing automation and CRM expertiseStrong customer journey mapping and segmentation experienceAbility to bridge marketing strategy and technical architectureExperience designing sophisticated B2B nurture and lifecycle programmesStrong understanding of platforms such as Salesforce Marketing Cloud, Eloqua and related CRM/data ecosystemsKnowledge of data models, automation logic, personalisation and lead scoringConfident facilitating workshops with senior marketing, sales and technical stakeholdersIf you can take a customer journey from whiteboard thinking through to a technically robust marketing automation blueprint, we'd love to hear from you.
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📌 Marketing Automation Specialist (Western Australia)
🏢 Salt
📍 Western Australia