Salt Search has partnered with a fast-growing, digitally-led business that has experienced strong global success and continued expansion in Australia.
This is a key role within the growth team, offering the opportunity to own and scale lifecycle marketing.
Reporting to your supportive & cooperative/inclusive Growth Lead, this is quite an exciting and unique opportunity, where you will mentor a junior coordinator & take full ownership of Braze to create personalised, segmented & data-led experiences across every touchpoint.
You will have the autonomy to build a sophisticated, always-on lifecycle engine, driving conversion, activation, engagement, and retention.
What You'll Be Doing
Own and execute the end-to-end lifecycle strategy, from sign-up through to retention and reactivation
Build and optimise automated customer journeys using segmentation and personalisation
Design and deliver multi-channel campaigns across email, push, SMS, and in-app messaging
Act as the Braze SME, managing platform configuration, integrations, and optimisation
Lead a key project transitioning to HTML-based email templates, collaborating with a global team
Analyse lifecycle performance (conversion, activation, churn) and take action through testing and experimentation
Run A/B and multivariate tests (e.g. messaging, incentives,



offers) to continuously improve results
Partner with technical stakeholders to ensure data flows and integrations enable best-in-class experiences
Mentor and guide a Marketing Coordinator, fostering a collaborative, high-performing environment
About You
3–5+ years' experience in Lifecycle / CRM / Marketing Automation / Retention Marketing
Strong hands-on experience with Braze (or similar)
Proven ability to build and optimise lifecycle programs, not just execute campaigns
Strong understanding of conversion, activation, and retention metrics
Experience working across multiple channels (email, app, web, push, etc.)
A builder mindset — you enjoy creating, testing, and improving from the ground up
Self-starter who thrives in a fast-moving, scaling environment
Comfortable working cross-functionally with both marketing and technical teams
What's on Offer
Hybrid working (3 days in the office with a collaborative and fun team that implements social activities throughout the week).
Paid parental leave + additional leave (including your birthday)
Personal learning budget + ongoing development
Wellbeing support and a collaborative, down-to-earth culture
#J-*****-Ljbffr

📌 Lifecycle Marketing Manager - Braze Experience (Sydney)
🏢 Salt
📍 Sydney