The Benefits:Shape marketing strategy across key hospital accountsLeading global Medical Technology businessHigh visibility role with commercial influenceDrive growth across the ANZ healthcare marketMove beyond traditional product managementTurn customer intelligence into commercial opportunitiesWork closely with key healthcare decision-makersInfluence sales strategy & customer engagement initiativesMake a tangible market impactAbout the CompanyOur client is an established, global healthcare organisation with a significant presence across the Australian and New Zealand markets.With recent wins across major healthcare customers and networks, the business is entering an exciting period of growth and evolving how it engages with its most important strategic accounts.As part of this strategy, they are creating a more targeted, account-led approach to marketing; getting closer to customers, understanding what genuinely drives their decisions and translating those insights into meaningful commercial activity.The OpportunityThis is an opportunity to take marketing beyond traditional product management and play a meaningful role in driving commercial growth across the healthcare sector.As Marketing Manager, you'll be responsible for developing targeted marketing strategies that strengthen engagement with some of the organisation's most important hospital customers across ANZ.Working closely with Sales, Clinical and Commercial teams, you'll gain a detailed understanding of key accounts, their business priorities, clinical requirements and the factors influencing purchasing decisions.You'll use this knowledge to identify opportunities for growth, develop compelling customer propositions and deliver tailored marketing initiatives that resonate with individual accounts and their stakeholders.With a solid focus on commercial outcomes,



you'll create and execute marketing activities designed to build stronger customer relationships, increase product adoption and expand market presence.You'll also play an important role in connecting customer insights with broader business strategy, ensuring market intelligence helps shape commercial planning, forecasting and future growth opportunities.Key responsibilities include:Design & execute tailored marketing strategies for key hospital accountsIdentify customer challenges, unmet needs & commercial growth opportunitiesDevelop targeted campaigns that strengthen customer engagementAnalyse stakeholder priorities, purchasing behaviours & decision-making processesDrive initiatives to increase product adoption & account penetrationLeverage customer insights to shape marketing & commercial strategiesContribute to demand forecasting & business planning activitiesCollaborate with Sales, Clinical, Operations & Supply Chain teamsMonitor campaign effectiveness & optimise activities to maximise commercial impactSkills & ExperienceWe're looking for a commercially minded marketer who is naturally curious about customers and wants to understand why they buy, what clinical support they need and what influences their buying behaviours.You'll ideally bring:Proven local Marketingexperience across Medical technology/Devices portfoliosPrevious portfolio responsibility adv.Account Management sales experience advantageousProven ability to translate customer insight into targeted marketing activityExperience across ANZ Public & Private Healthcare systems essentialAbility to develop and execute account-based marketing plansCommercial & financial aptitudeTrack record of collaborating tightly with internal stakeholdersProven ability to take ownership of an initiative and run with itStrong strategic thinking combined with the willingness to executeMotivated, collaborative & coachable working style
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📌 Marketing Manager (Sydney)
🏢 HPG
📍 Sydney