This Australian business provides specialist equipment hire and practical support to customers working across demanding project environments.
Its customers rely on dependable service, responsive teams and solutions that help keep work moving.The business is looking for a National Marketing Manager to bring greater direction and consistency to its marketing.
This is an opportunity to take ownership of the national approach, connect marketing activity closely with commercial priorities and make sure the business is well represented across every customer touchpoint.The role will suit someone who can set the plan and stay close to the work.
You'll bring the judgement to shape a clear marketing direction, along with the energy to coordinate campaigns, develop content and work alongside teams across the business.
You may already be operating at national manager level, or be an experienced marketing professional ready to take that next step.The roleYou'll lead the development and delivery of the national marketing plan, working with senior leaders and teams across the business to understand priorities and turn them into practical activity.Your responsibilities will include:Developing a national marketing strategy that supports the business's growth and commercial objectivesBuilding a consistent brand across digital channels, customer communications, sales materials and business locationsPlanning and delivering integrated campaigns to build awareness, generate enquiries and support customer retentionCreating useful content that explains the business's services, expertise and value to customersManaging the website, social media, email marketing and other digital channelsWorking with sales and operational teams to identify customer needs, project activity and market opportunitiesSupporting sales teams with presentations, capability materials,



case studies and other tools they can use with customersCoordinating industry events, trade shows, sponsorships and customer engagement activityManaging external agencies and suppliers, setting explicit briefs and tracking the quality and impact of their workMonitoring campaign performance and using data and customer feedback to improve future activityManaging marketing budgets, timelines and priorities across a national programWhat you'll bringYou'll be a practical, commercially minded marketer who can work confidently with people across different teams and locations.
You'll be comfortable setting direction, bringing others along and making sure plans translate into work that gets done.Experience in a marketing management, senior marketing or marketing leadership roleOr a strong marketing background and the readiness to take on broader national responsibilityExperience developing and delivering campaigns across digital and traditional channelsStrong writing and communication skills, with the ability to make technical or service-based offerings clear to customersConfidence working with sales, operations and senior stakeholdersAn organised approach to managing multiple priorities, budgets and deadlinesExperience using marketing data to understand what is working and where to focus nextA hands-on attitude and the confidence to take a project from the initial brief through to deliveryExperience in equipment hire, construction, civil, infrastructure, industrial services, technical products or a related B2B environment would be practical.
A direct background in the sector isn't essential if you can show that you understand how to market to business customers and build strong relationships with commercial teams.Why consider itThis role offers the scope to shape how a growing Australian business presents itself to the market.
You'll have room to bring ideas forward, improve the consistency of marketing nationally and show the impact of your work across the business.
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📌 National Marketing Manag (Sydney)
🏢 Salexo Consulting
📍 Sydney