Client Profile

Our client is a leading global hospitality organisation delivering exceptional experiences across some of Australia's most recognised destinations. With a strong reputation for premium service and operational excellence, the business is expanding its presence within Melbourne's corporate and private events market.

An exciting new hospitality partnership has created an opportunity to grow a year-round events business across a diverse portfolio of premium spaces. With strong operational support and significant commercial potential, the organisation is seeking an experienced Sales Manager to lead its next phase of growth.

Job Description

Reporting to the General Manager, the Sales Manager will be responsible for driving revenue, developing new business and strengthening the venue's position within Melbourne's competitive events market.

This is a hands-on commercial leadership role requiring a proactive approach to business development, relationship management and sales conversion. Working closely with an experienced Events Manager, you will oversee the sales function while ensuring strong alignment between commercial objectives and event delivery.

Key responsibilities include:

- Develop and execute targeted sales strategies to grow corporate, MICE, social and premium event revenue.

- Build and maintain relationships with corporate clients, event agencies, conference organisers and key industry partners.

- Proactively identify current business opportunities, manage sales pipelines and convert enquiries into confirmed bookings.

- Lead client presentations, tailored proposals, commercial negotiations and contract discussions to maximise revenue and venue utilisation.

- Provide leadership to the Events Manager while collaborating with operational teams and senior stakeholders to deliver exceptional client experiences.

Candidate Profile

The successful candidate will be an accomplished hospitality or events sales professional with strong commercial instincts,



established industry relationships and a proven ability to generate new business.

You will be confident representing a premium venue, developing opportunities and building lasting client partnerships. A proactive mindset, strong negotiation skills and the ability to work autonomously will be essential.

To be considered, you will ideally demonstrate:

- Proven experience in event sales, business development or commercial leadership within premium hospitality, hotels, catering or major event venues.

- A demonstrated track record of achieving revenue targets, securing new business and developing long-term corporate client relationships.

- Established networks across Melbourne's corporate events, MICE, conference or event agency sectors.

- Strong commercial acumen, presentation and negotiation skills, supported by experience using CRM and event management platforms.

- The leadership capability to guide an experienced events professional, alongside the flexibility to attend occasional evening and weekend events.

Experience within major sporting, entertainment or large-scale event venues will be advantageous.

Offer

This is an opportunity to play a pivotal role in the commercial growth of a premium Melbourne events destination, supported by the resources and expertise of an established global hospitality organisation.

The successful candidate will enjoy genuine ownership of the sales function, the ability to influence commercial strategy and the opportunity to develop a year-round events business with significant growth potential.

With a diverse venue portfolio, strong operational support and access to broader career pathways across hospitality, entertainment and major event operations, this position offers an exciting next step for an ambitious sales professional.

To learn more about this role, submit your CV or contact Karen Westfield via [email protected] for a confidential discussion.

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📌 Sales Manager, Premium Events & Hospitality, Melbourne
🏢 Hastings People
📍 Melbourne