General Manager, Commercial and Membership

Swimming Pool and Spa Association – Sydney CBD NSW

SPASA's ambition is simple: to be the professional body for Australia's pool and spa industry.. In 2027 we are backing this ambition with a new structure designed to help us keep delivering value for our members and customers, and to protect, promote and grow the pool and spa industry. We've brought every part of the business that earns revenue together in one portfolio, with one leader accountable for results. You will lead Membership, events and exhibitions, training, media and advertising, contract sales and partnerships. This is a newly created role, and a fantastic opportunity to make it your own.

If you've led commercial teams, delivered strong results and want the chance to build something rather than inherit it, read on.

Lead SPASA's commercial teams into 2027

SPASA's ambition is simple: to be the professional body for Australia's pool and spa industry.. In 2027 we are backing this ambition with a new structure designed to help us keep delivering value for our members and customers, and to protect, promote and grow the pool and spa industry. We've brought every part of the business that earns revenue together in one portfolio, with one leader accountable for results. You will lead Membership, events and exhibitions, training, media and advertising, contract sales and partnerships. This is a newly created role, and a fantastic opportunity to make it your own.

If you've led commercial teams, delivered strong results and want the chance to build something rather than inherit it, read on.





About SPASA

The Swimming Pool & Spa Association (SPASA) is the peak industry body for the pool, spa and outdoor living industries across Australia and New Zealand. Our members build, supply and service the pools and spas that bring families, friends and communities together. As a single national organisation, we deliver member services, advocacy, nationally recognised training through SPASA Training, six consumer Pool Spa Life expos, the international SPLASH! Trade Expo, the SPASA Awards of Excellence, and a media portfolio spanning print and digital.

The role

You’ll lead SPASA's commercial engine and set the direction for how we grow. Reporting to the CEO and sitting on the Executive Leadership Team, you'll lead our Events and Exhibitions, Training, Media, and Membership Teams.

You will:

- Build and deliver a unified commercial strategy that grows and diversifies revenue across every stream
- Set budgets and sales targets with the CEO and Finance, then lead the team to achieve them
- Unite SPASA's commercial team around a shared pipeline and a regular Sales Team meeting you lead
- Own our strategic partnerships,



from pitching and negotiating to making sure partners get the value they signed up for
- Champion our membership, helping the Membership Team bring in new members, strengthen renewals and deepen engagement. Explore, develop and launch new products, services and member benefits with a clear commercial return
- Report on performance to the CEO and Board, with Salesforce as your single source of truth

What you'll bring

- At least five years in a senior commercial, sales or partnerships role leading a team.
- A genuine passion for building teams, growing talent and creating a culture where people thrive
- A track record of setting revenue targets and delivering robust results
- Strong budgeting, commercial reporting and contract negotiation skills
- The ability to turn strategy into plans a team can act on, and to coach people to get there
- Confidence building relationships with business owners, partners and senior stakeholders
- Experience with a CRM, ideally Salesforce
- Experience in a membership association or industry body is a plus, but not essential
- Willingness to travel interstate and attend events outside normal hours

A degree in business, commerce or a related field is welcome, but equivalent experience counts just as much.

What's in it for you

- A newly created role with a seat at the leadership table
- The chance to shape how a national association sells, from the ground up
- A varied, high-profile portfolio across expos, awards, training, media and membership
- Flexible location and working arrangements

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📌 General Manager, Commercial and Membership (Sydney)
🏢 Swimming Pool and Spa Association
📍 Sydney