SEO Copywriter (Australia)

SEO Copywriter (Australia)

08 Nov
|
Aquent Australia
|
Australia

08 Nov

Aquent Australia

Australia

- $70,000-100,000 package including super
- Full time, permanent

You're a great writer, but you know there's more to SEO than just writing words.

We're looking for an experienced SEO Content Specialist to join an independent Australian-owned digital marketing agency in Southbank.

This is a varied, hands-on role combining SEO strategy, keyword research, content writing and client management. We're looking for someone who can take ownership of the entire content process, from identifying the right keywords and opportunities through to writing, publishing, optimising and reporting on results.

You'll work across a diverse portfolio of clients and industries, helping businesses improve their search visibility and attract the right audiences.

Importantly, we're not looking for someone who simply wants to be handed a brief and write content. We need someone who can do the research, understand the data, make recommendations and confidently explain why certain content opportunities are worth pursuing.

You'll also need to enjoy working with people. Building strong client relationships, managing expectations and keeping projects moving are all part of the role.

What's in it for you?

- Join an independent Australian agency that's entering an exciting phase of growth.
- Work across a diverse mix of clients and industries, so no two days or projects are quite the same.
- Collaborate with an experienced Head of SEO & Performance and a wider team across digital, social and design.
- Have the prospect to influence SEO strategy and make recommendations that deliver real results for clients.
- Expand your experience across SEO, content,



paid advertising and broader digital marketing.
- Take ownership of your work and client relationships, with the chance to make a genuine contribution as the business grows.
- Some work-from-home flexibility available.

What you'll be doing

This is a big part of the role. You'll need to be confident working independently to identify opportunities and develop recommendations, including:

- Conducting keyword research using tools such as Ahrefs or SEMrush.
- Identifying primary and long-tail keywords, understanding search intent and uncovering opportunities to improve organic visibility.
- Analysing competitor activity and identifying gaps in existing website content.
- Recommending new content opportunities, landing pages, website improvements and blog topics.
- Developing content recommendations and strategies aligned with client objectives.
- Monitoring keyword rankings and search performance to identify further opportunities.

You'll take those insights and turn them into high-quality content that works for both the reader and search engines.

- Writing and optimising website pages, landing pages, category pages, blogs and other digital content.
- Reviewing and rewriting existing content to improve readability,



structure and SEO performance.Understanding website page structures, headings, titles, metadata and on-page optimisation.
- Working within WordPress or other CMS platforms to publish, update and optimise website content.
- Tracking content performance and making ongoing recommendations for improvement.

Client & Account Management

This is more than a delivery-focused writing role. You'll be the person managing the content process and building relationships with your clients.

- Managing client projects from initial brief through to execution and reporting.
- Building strong, positive relationships and becoming a trusted point of contact.
- Presenting content recommendations, SEO insights and performance updates.
- Proactively following up with clients to secure feedback, content approvals and sign-off.
- Managing deadlines, expectations and competing priorities.
- Identifying opportunities to improve client results and contribute to the growth of their accounts.

Broader Copywriting & Campaigns

While SEO is the primary focus, there will also be opportunities to get involved in other creative and marketing activities.

- Developing social media captions and content ideas across Instagram, Facebook, LinkedIn and TikTok.
- Collaborating with the design and social media teams on creative campaigns.
- Contributing to radio, video and other traditional advertising scripts where required.

What we're looking for

We're looking for an experienced, commercially minded SEO content professional who comb

📌 SEO Copywriter (Australia)
🏢 Aquent Australia
📍 Australia

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