Red Bull Australia is looking for a Social Media Manager to lead the strategy, programming and day-to-day execution of its social media channels.

Working across Instagram, TikTok, YouTube, X, Strava and other emerging platforms, you’ll be responsible for bringing the world of Red Bull to Australian audiences through engaging content, athlete stories, events and brand experiences.

This role combines creative storytelling, audience development and performance analysis. You’ll oversee content programming, identify new opportunities for growth and use data to ensure the right content reaches the right people at the right time.

Working within the Red Bull Media Network, you’ll collaborate with Content, Programming, Communications, Creator Marketing and Sports Marketing teams to develop integrated social strategies that grow reach, engagement and brand relevance.

The goal is to keep Red Bull front of mind with Australian consumers while finding new ways to attract audiences and connect them with the brand’s wider content ecosystem.

Key Responsibilities

- Develop and execute Red Bull Australia’s social media strategy across Instagram, TikTok, YouTube, Strava, X and Twitch.
- Oversee day-to-day programming and publishing across managed social channels.
- Ensure content reaches relevant audiences and supports wider brand awareness and engagement objectives.
- Maintain a consistent, locally relevant and inclusive brand voice across platforms.
- Develop engaging social storytelling around Australian athletes, events, projects and brand initiatives.
- Identify opportunities to direct audiences towards Red Bull’s owned platforms, including RedBull.com and Red Bull TV.
- Adapt channel strategies in response to platform developments, audience behaviour and changing algorithms.
- Lead social content programming and scheduling across Red Bull Australia’s managed channels.
- Develop coordinated programming plans that connect local and global content with major events, campaigns and releases.
- Maintain a forward-looking content calendar, aiming for at least two weeks of planned activity.
- Coordinate content planning, scheduling and publishing workflows through Media Planet and Airtable.
- Collaborate with Content and Programming teams to identify and commission social-first content.




- Contribute to creative briefs and campaign activation plans alongside Communications, Sports Marketing, Brand Marketing and Field Marketing.
- Ensure content is tailored to the requirements and opportunities of each platform.

Audience Growth & Community Development

- Develop strategies to grow reach, engagement and audience retention across Red Bull’s social channels.
- Identify new opportunities to attract Australian audiences through relevant content, creators and emerging platforms.
- Build and nurture online communities through consistent, engaging content.
- Work closely with Communications and Creator Marketing teams to expand Red Bull’s creator and partner network.
- Identify new storytelling talent and collaborations that introduce the brand to different audiences.
- Explore emerging platform features and social trends that can strengthen content performance and audience growth.

Performance Analysis & Reporting

- Analyse channel performance using Red Bull’s internal performance dashboards and third-party analytics tools.
- Monitor reach, engagement, content consumption and audience growth across managed platforms.
- Conduct weekly, monthly and quarterly performance reviews.
- Use insights to inform content decisions, publishing strategies and channel priorities.
- Evaluate local and global channel performance to identify opportunities for improvement.
- Apply learnings from audience behaviour, platform changes and content performance to ongoing programming strategies.
- Work with tools including Emplifi, Sprinklr, Instagram Analytics and TikTok Analytics.

Cross-Functional Collaboration

- Work closely with the Red Bull Media Network to align social strategies with wider marketing and content objectives.
- Collaborate with global and local teams to ensure consistency across social channels.
- Coordinate with platform partners to explore new features, capabilities and opportunities.
- Support integrated campaigns and key brand moments through coordinated social programming.




- Share platform expertise, performance insights and strategic recommendations with internal stakeholders.

Skills & Experience

- Approximately 5–7 years of experience in organic social media management, digital programming or related roles.
- Proven experience managing and growing audiences across multiple social media platforms.
- Solid understanding of Instagram and TikTok, including native publishing, content creation and audience engagement.
- Experience commissioning, creating and publishing social-first content.
- Demonstrated ability to build and nurture engaged online communities.
- Strong understanding of social platform algorithms, audience growth strategies and emerging trends.
- Ability to interpret social media analytics and translate insights into actionable strategies.
- Experience developing content calendars and managing ongoing publishing schedules.
- Strong editorial judgement and an understanding of engaging digital storytelling.
- Experience collaborating across multiple departments and stakeholder groups.
- Experience working within a global organisation is advantageous.
- Excellent communication and presentation skills.
- Proficiency with Microsoft 365.
- Existing editorial relationships within Red Bull’s sports, lifestyle and cultural communities are highly regarded.

About Red Bull

Founded in 1987, Red Bull created an entirely new category with the launch of its energy drink. Today, the company employs approximately 22,000 people across more than 178 countries, selling over 14 billion cans annually.

Beyond its products, Red Bull has built a global presence across sport, music, culture, entertainment and media, supporting athletes, events and creative projects around the world.

The Red Bull Media Network brings these stories to audiences through original content, digital platforms and partnerships.

Application Requirements

Applicants must be legally entitled to work in Australia and may be required to provide evidence of their work eligibility in accordance with the Migration Act 1958 (Cth).

All information submitted during the application process must be accurate and complete.

Red Bull is managing recruitment for this position internally and is not accepting recruitment agency submissions.

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📌 Social Media Manager (Sydney)
🏢 Red Bull Australia
📍 Sydney