Australia — International Student Market

822K inbound students (2024) +10%

1. China 168K

2. India 128K

3. Nepal 57K

4. Vietnam 33K

5. Malaysia 26K

3 international branch campuses in Australia

OVERVIEW The Digital Communications Advisor (Study Melbourne) is a fixed-term full-time role based in Melbourne with the Department of Jobs, Skills, Industry and Regions. The position supports Study Melbourne by creating and managing digital communications that engage international students and industry audiences while helping position Victoria as a leading study destination. This role combines digital content development, platform administration, governance and analytics-driven improvement. The successful candidate will work across websites, newsletters, social media channels and direct marketing initiatives, with a focus on transparent and accessible communication in both English and Simplified Chinese.

Key responsibilities

- Design and publish clear, accessible and engaging digital content for international student and industry audiences
- Manage and continuously improve the Study Melbourne website
- Build tailored landing pages for targeted audiences and campaigns
- Develop audience-focused content for newsletters, Western social media channels, Chinese social media channels and direct marketing
- Support digital platform administration and governance activities
- Use analytics and data insights to improve digital communication performance
- Provide professional scientific, technical or specialist advice based on field of expertise
- Develop and implement operational communication and consultation strategies on specific projects
- Provide specialist administrative and corporate support expertise
- Convey specialist concepts and policies to clients, staff and stakeholders
- Draft reports and recommendations by interpreting and analysing data
- Collaborate with users, stakeholders and subject matter experts to understand audience and user needs




- Bring ideas and insights into the design and communication process
- Ensure decisions are made within agreed timeframes

Requirements

- Experience creating digital content in English and Simplified Chinese
- Ability to adapt quickly to changing priorities
- Ability to work collaboratively across organisational boundaries
- Strong interpersonal and communication skills
- Ability to understand different perspectives and tailor communications to audience needs and preferences
- Experience partnering with users, stakeholders and experts to support communication and design outcomes
- Capability to interpret and analyse data to support recommendations and reporting
- Ability to manage digital communication activities within agreed timelines
- Successful completion of a National Police Records Check prior to commencing employment
- Submission of a resume and cover letter addressing the key selection criteria as part of the application process WHY THIS ROLE MATTERS International education plays an important role in supporting global engagement, student services and economic development. This position contributes to how Victoria communicates with international students and industry audiences across digital channels, helping ensure information is accessible, relevant and engaging. The role also supports Study Melbourne’s broader mission of maintaining Victoria’s reputation as a destination and partner of choice for international education. Effective digital communication can strengthen connections with students, education providers and global stakeholders.

Bonus: Application advice

- Tailor your cover letter directly to the key selection criteria referenced in the position description
- Highlight examples of digital campaigns, website management or multilingual communication projects you have supported
- Include measurable outcomes where possible, such as audience growth, engagement metrics or content performance improvements
- Demonstrate your experience

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📌 Digital Communications Advisor (Melbourne)
🏢 Uniglobalcareers
📍 Melbourne