Chery Automobile Co., Ltd. was founded on January 8, 1997, in Wuhu, Anhui Province, China. Chery has been built upon the philosophy of independent innovation, developing a complete technology and product R&D; system, producing several award-winning car models.
Chery products are exported to more than 80 countries and regions worldwide. Chery is also a trusted joint-venture partner for global automotive brands such as Jaguar Land Rover in China. With more than 7 million vehicles sold worldwide, Chery has established itself as a leading Chinese automotive manufacturer.
With global R&D; centres in China, the USA and Europe, Chery continues to invest in advanced automotive technology, product development and innovation.
Chery Australia was established three years ago, with its headquarters in Sydney. As the business continues to expand across Australia, we are building a team of talented professionals to drive innovation, strengthen our product portfolio and support our continued growth in the Australian automotive market.
ABOUT THE ROLE
Reporting to the Head of Brand, the Product Manager will manage a portfolio of vehicles within the Chery range. You'll champion key product events — current model launches, model year changes, and pricing actions — across the full product lifecycle, working directly from engineering specifications, homologation data, and quantitative market, volume, and financial modelling to make evidence-based product decisions from development through to launch and beyond.
WHAT YOU'LL DO
Represent the Australian market in global product development reviews, providing local input on specifications, compliance, and homologation (ADR, right-hand-drive, emissions and safety standards).
Validate vehicle specifications against Australian technical, regulatory, and customer requirements alongside Chery global R&D; and engineering teams.
Lead technical and commercial planning for new model introductions,
facelifts, and lifecycle actions.
Manage cross-functional go-to-market execution across Sales, Marketing, Aftersales, Supply, PR, and Dealer Network teams.
Oversee the technical accuracy of product marketing materials and customer-facing content, validating claims against engineering data.
Ensure pricing strategy, brand positioning, and dealer commercial viability remain aligned through structured competitor benchmarking.
Lead data-driven market analysis on customer needs, competitor positioning, pricing, and emerging opportunities, translating insights into clear product and pricing strategies.
Identify and model portfolio gaps and opportunities across vehicle segments, powertrains, customer demographics, and price positioning.
Coordinate with Chery HQ and global product planning and engineering teams on product roadmaps, specifications, and launch timing.
WHAT YOU'LL BRING
Ideally 10 years' experience in automotive operations in Australia, with direct exposure to vehicle engineering, specifications, or technical documentation.
At least 5 years' experience in Product Planning, Market Intelligence, or Data Analytics, with hands-on quantitative forecasting, statistical analysis, or business modelling experience (Excel, Power BI, or equivalent).
A Bachelor's degree in Mechanical Engineering, Marketing, Industrial Design, Business, or a related field — or relevant automotive mechanical/trade experience (formal engineering training strongly encouraged).
High mechanical aptitude, with the ability to read and interpret vehicle specifications, engineering drawings, and technical data sheets.
Strong analytical and quantitative skills, with experience building and evaluating financial and volume models and translating data into well-supported recommendations.
Demonstrable project management skills, with experience managing product development and delivery while balancing technical, commercial, and timing constraints.
📌 Product Manager – Chery (Sydney)
🏢 Chery
📍 Sydney