Erskine Oral Care is a fast-growing Australian FMCG company and the owner of Piksters, Australia’s #1 interdental brush brand. Founded by Craig Erskine Smith, a respected leader in the dental industry, the business has more than 30 years of experience supplying trusted oral care products across grocery, pharmacy and healthcare channels.

Our products are stocked in more than 8,000 locations nationwide, including Coles, Woolworths and Chemist Warehouse. From its Australian roots, Erskine Oral Care has grown into an internationally recognised operation, exporting to more than 25 countries, with warehouses across three continents and teams based in Frenchs Forest and Macksville, NSW.

About the Role

We are looking for an experienced HubSpot CRM Specialist to join our Marketing team in Frenchs Forest on an initial 6-month contract fulltime.

This is a hands-on role responsible for owning and optimising HubSpot across CRM management, email marketing, automation, customer journeys and lead generation.

You will turn contacts captured through trade events, campaigns and existing databases into engaged users and qualified leads, developing automated journeys that keep our brands top of mind with dental professionals.

As our internal HubSpot subject-matter expert, you will take ownership of the platform while working closely with Marketing, Sales, Customer Care, the Executive team and external partners.

Key Responsibilities

Own the day-to-day administration, configuration and health of HubSpot.

Manage properties, lists, workflows, pipelines, user permissions and integrations.

Plan, create and execute EDM campaigns from brief through to delivery.

Build automated, multi-step customer journeys and nurture programs.

Segment audiences across Australia, the US and UK to deliver targeted communications.

Develop post-event journeys that turn trade event contacts into engaged users and product trialists.

Build and manage lead pipelines, lifecycle stages, lead scoring and qualification criteria.

Establish clear processes for handing qualified leads to Sales.

Manage campaign calendars,



creative briefs, approvals, timelines and budgets.

Monitor opens, clicks, website activity, sample requests and other engagement signals to optimise customer journeys.

Maintain CRM data quality, including de-duplication, consent, opt-ins and unsubscribes.

Develop dashboards and reporting covering campaign performance, conversion and pipeline health.

Provide actionable insights and recommendations to Marketing, Sales and the Executive team.

Continually test and optimise subject lines, content, send times, segmentation and journey logic.

Document CRM processes, campaign playbooks and customer journeys.

Train and support HubSpot users across the business.

Ensure email marketing practices meet relevant requirements across Australia, the US and UK.

About You

You are a hands-on HubSpot specialist who is equally comfortable working behind the scenes on CRM configuration and building customer-facing email campaigns and automated journeys.

You understand how a well-managed CRM can support the full path from initial contact through engagement, lead qualification and Sales handover. You are analytical, highly organised and comfortable taking ownership of projects while coordinating multiple internal and external stakeholders.

Experience & Knowledge

To succeed in this role, you will ideally have:

Minimum 4 years' hands-on HubSpot experience, including Marketing Hub and CRM.

Strong experience with HubSpot lists, workflows, email, forms and reporting.

Proven experience planning and executing EDM and email marketing campaigns.

Experience building automated multi-step customer journeys and nurture programs.

Experience with audience segmentation and engagement-based marketing.





Experience building and managing lead pipelines, lifecycle stages and lead scoring.

Strong understanding of lead qualification and Sales handover processes.

Experience managing CRM data quality and email marketing compliance.

Robust stakeholder and project management capability.

B2B marketing experience.

Experience supporting international campaigns, particularly across Australia, the US or UK, is advantageous.

FMCG, healthcare, dental or distribution experience is highly regarded.

Experience following up and nurturing trade show or event leads is desirable.

Experience integrating HubSpot with ecommerce, ERP or accounting platforms is advantageous.

Strong Microsoft Office skills, particularly Excel.

A tertiary qualification in Marketing, Business, Communications or a related discipline, or equivalent practical experience, is highly regarded. HubSpot Academy Marketing Software certification or similar HubSpot certification would also be highly regarded.

Skills & Attributes

Strong analytical and problem-solving skills.

Excellent organisation and attention to detail.

Strong written communication and email copy judgement.

Ability to manage multiple campaigns and priorities simultaneously.

Confident working independently and taking ownership of outcomes.

Strong stakeholder relationship and communication skills.

Commercial mindset with a focus on measurable results.

Proactive approach to testing, optimisation and continuous improvement.

Comfortable working in a growing and evolving organisation.

What We Offer

Take genuine ownership of HubSpot and help shape how we use the platform.

Work across CRM, automation, email marketing and lead generation.

Build customer journeys across Australian, US and UK markets.

Work with a growing Australian oral care business with an international footprint.

Collaborate directly with Marketing, Sales and senior stakeholders.

Opportunity to make a visible impact on lead generation and customer engagement.

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📌 HubSpot CRM Specialist (Sydney)
🏢 Erskine Oral Care
📍 Sydney