Join us on an exciting mission to elevate Onitsuka Tiger into the world's most iconic premium lifestyle brand. As we build a strong foundation to expand across Oceania, we're looking for a dynamic Marketing Specialist to support our growth and help drive excellence across our retail network.

The Marketing Specialist reports to the Senior Marketing Specialist and is responsible for supporting the planning, coordination, and execution of marketing initiatives across digital marketing, influencer and seeding activities, product campaigns, retail marketing, events, customer engagement, and visual merchandising (VMD). The role works closely with retail team, external agencies, influencers, vendors, and internal stakeholders to deliver brand-building initiatives and premium customer experiences that drive brand awareness, customer engagement, and commercial outcomes.

Digital marketing

Support the planning and execution of digital marketing campaigns across social media, email marketing, website, CRM, and paid media channels

Liaise with the media agency for the briefing, optimisation and management of paid ads

Keep the marketing calendar up to date, ensuring timely delivery of campaign activities.

Work on the creation of 2-3 weekly EDMs to blast to the local database

Manage the social media calendar and schedule SNS content using the Global platform

Monitor digital and social media performance, customer engagement, and campaign metrics, providing insights and recommendations for improvement

Identify opportunities to leverage market trends, cultural moments, and emerging platforms to enhance brand visibility





Influencer & seeding activities

Support influencer identification, outreach, and relationship management.

Coordinate product gifting and seeding activities, including inventory management and shipment tracking

Monitor influencer content and campaign performance

Maintain influencer databases, and activation reports

Product campaigns & brand activations

Support the marketing team with the creation and adaptation of Global assets for marketing campaigns

Assist in resizing digital and print assets for in-mall and OOH campaigns

Assist in the planning and execution of seasonal product launches, promotional campaigns, and brand activations

Coordinate campaign assets, timelines, and communications across internal and external stakeholders

Support the delivery of store openings, media events, customer activations, and brand experiences

Assist with post-campaign and post-event evaluations, including performance reporting and recommendations

Work closely with Retail Operations and Store Managers to support customer engagement, store traffic, and sales initiatives

Coordinate local area marketing activities and store-specific campaigns

Support recent store openings, renovations, and in-store marketing initiatives





Develop and distribute marketing communications, promotional materials, and campaign toolkits to stores

Market research & performance analysis

Monitor competitor activity, retail trends, and industry developments

Conduct market research and provide insights into consumer behaviour and emerging opportunities

Track campaign performance and provide recommendations to optimise future marketing initiatives

Prepare regular reports on campaign, influencer, event, and customer engagement outcomes

Raise purchase orders, process invoices, and maintain accurate financial records

Liaise with agencies, suppliers, printers, event partners, and other vendors to ensure timely delivery of projects

Maintain marketing documents, campaign records, and project files

Provide administrative support to the Senior Marketing Specialist and broader marketing team

3-5 years' experience in marketing, digital marketing, retail marketing, or brand marketing

Experience supporting digital campaigns, VMD, influencer marketing, events, or retail activations

Graphic skills required. Proficiency in Adobe Photoshop, Illustrator, InDesign and other graphic design software

Strong project coordination and organisational skills

Excellent written and verbal communication skills

Proficiency in Microsoft Office and social media platforms

Experience with EDM platforms, analytics tools, or design software is advantageous

Ability to manage multiple projects and deadlines in a fast-paced retail environment

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📌 Marketing Specialist (Sydney)
🏢 Onitsuka Tiger
📍 Sydney