Sydney Action Park is NSW’s newest family owned and operated water theme park dedicated to delivering an iconic Sydney entertainment experience where guests can create lifelong memories with family and friends. Inspired by the energy, culture and character of Sydney, the park combines world class rides and attractions with immersive theming that celebrates the city’s most recognisable locations, beaches and stories. At the heart of Sydney Action Park is a commitment to high standards, teamwork, and exceptional service. Every team member plays an important role in helping provide a secure, welcoming and memorable experience for our guests as we continue building one of Sydney’s must do family destinations.

The Company

Sydney Action Park is NSW’s newest family owned and operated water theme park dedicated to delivering an iconic Sydney entertainment experience where guests can create lifelong memories with family and friends. Inspired by the energy, culture and character of Sydney, the park combines world class rides and attractions with immersive theming that celebrates the city’s most recognisable locations, beaches and stories. At the heart of Sydney Action Park is a commitment to high standards, teamwork, and exceptional service. Every team member plays an important role in helping provide a safe, welcoming and memorable experience for our guests as we continue building one of Sydney’s must do family destinations.

The Role

Sydney Action Park is seeking a dynamic, commercially focused and results-driven Sales & Administration Manager to lead our sales team, drive revenue growth and oversee the efficient day‑to‑day operation of the sales and administration department.

This is a hands‑on leadership position requiring an individual who is equally comfortable establishing new business relationships, securing major accounts, inspiring a team to achieve outstanding results and ensuring that all associated administration functions are professionally managed.

The successful candidate will take ownership of the entire sales function, providing clear direction, establishing performance expectations and ensuring the department operates with a strong focus on proactive sales activity, customer engagement, efficient administration and successful booking conversion.

A key responsibility will be to identify new market opportunities,



establish strategic partnerships and position Sydney Action Park as a leading destination for corporate events, school excursions, sporting club celebrations, group experiences and private functions.

The position carries responsibility for four key areas:

- Sales Team Leadership: Leading, coaching and developing a motivated and accountable sales team.

- Departmental Revenue Performance: Taking ownership of sales budgets, revenue targets, conversion rates and the overall commercial performance of the sales department.

- Sales Administration & Departmental Operations: Managing the administrative functions, booking processes, staff workflows, documentation and reporting systems to ensure the department operates efficiently and delivers exceptional customer service.

- Establishing Strategic Partnerships: Personally generating new business, securing major accounts and establishing strategic partnerships.

Key Responsibilities

- Sales Leadership & Team Management

- Recruitment, Training & Staff Development within the Administration team.

- Personal Business Development & Key Account Management

- Sales Strategy & Revenue Growth

- Target Market Development

- Sales Operations & Performance Management

- Sales Administration & Departmental Management

- Client Relationships & Strategic Partnerships

Skills, Experience & Qualifications

Essential

- Proven experience in sales management, business development or a senior sales leadership position.

- Demonstrated ability to lead, motivate and develop a successful sales and administration team.

- Strong track record of personally achieving sales targets and generating new business.

- Experience managing departmental sales budgets and revenue performance.

- Proven ability to manage administrative functions, booking systems, departmental workflows and operational procedures.

- Excellent communication, negotiation and relationship-building skills.

- Strong commercial acumen with the ability to identify and convert business opportunities.

- Excellent organisational,



planning and time-management skills.

- Ability to establish accountability and manage individual and team performance.

- Experience using CRM systems, booking platforms, Microsoft Office and sales reporting tools.

- High attention to detail with a commitment to administrative accuracy and efficiency.

- A proactive, hands‑on approach to sales, leadership and departmental management.

Highly Desirable

- Experience in tourism, attractions, hospitality, events or leisure industries.

- Established business networks throughout Greater Sydney, particularly Western Sydney.

- Experience managing corporate events, group sales or tourism partnerships.

- Experience developing sales strategies and implementing structured business development programs.

- Experience establishing or expanding a sales department.

- Experience overseeing sales administration teams and implementing process improvements.

Personal Attributes

- Strong leadership skills with the ability to inspire and motivate others.

- Confidence, enthusiasm and a positive, solutions-focused attitude.

- Initiative, persistence and a strong desire to achieve results.

- Excellent interpersonal skills and a natural ability to build relationships.

- A willingness to lead from the front and remain actively involved in selling.

- Strong organisational skills with the ability to manage multiple priorities and departmental responsibilities.

- High levels of accountability, professionalism and integrity.

- A collaborative approach to working with colleagues across the business.

- The ability to make sound commercial decisions and take ownership of outcomes.

- A commitment to developing team members and celebrating collective success.

Our Expectations

The Sales & Administration Manager will play a pivotal role in the continued growth and success of Sydney Action Park.

This is a hands‑on sales leadership and departmental management role, requiring equal commitment to revenue generation, team performance and operational efficiency.

Our goal in establishing a proactive, commercially focused and professionally managed sales department where individual initiative, teamwork, efficient administration, exceptional customer service and measurable results drive the continued success of Sydney Action Park.

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📌 Sales & Administration Manager (Sydney)
🏢 Sydney Action Park
📍 Sydney