Troocoo is partnering with a leading global organisation to appoint a Head of Organic Growth & AI Strategy to join their growing Digital and Marketing team.

This role sits at the intersection of SEO, organic acquisition, digital strategy and AI-driven discoverability. As search behaviour continues to evolve, you'll be responsible for shaping how customers find, research and engage with the organisation across both traditional search engines and emerging AI-powered experiences.

Working closely with Marketing, Product, Technology, Content and Executive stakeholders, you'll define the strategy, roadmap and future direction of a high-impact function that directly influences growth, visibility and commercial outcomes across multiple international markets.

About the Role: You'll be responsible for developing and executing a modern organic growth strategy that combines technical SEO excellence, content discoverability, digital innovation and AI visibility. This is an opportunity to build on an already established foundation while helping define what the future of search looks like within a global organisation.

Key Responsibilities

- Develop and execute a global organic growth strategy aligned to business and commercial objectives.
- Lead enterprise SEO initiatives across technical optimisation, site performance, content visibility and search experience.
- Drive discoverability strategies across both traditional search engines and emerging AI-powered platforms.
- Partner with Content, Product, Technology and Marketing teams to identify opportunities for sustainable organic growth.
- Establish measurement frameworks and performance reporting that connect organic performance to lead generation and revenue outcomes.
- Identify new opportunities across AI search, answer engine optimisation, content strategy and digital discoverability.
- Influence senior stakeholders through strategic recommendations,



insights and growth initiatives.
- Lead and mentor a high-performing team while fostering a culture of innovation and continuous improvement.
- Maintain awareness of industry trends, emerging technologies and changes in search behaviour to ensure the organisation remains ahead of the market.

About You:

- Proven experience leading SEO, Organic Growth, Search or Digital Performance functions within complex organisations.
- Strong understanding of technical SEO, content strategy, organic acquisition and search optimisation best practices.
- Experience developing enterprise-level search strategies that drive measurable business outcomes.
- Commercially minded with the ability to connect search performance to growth, pipeline and revenue generation.
- Familiarity with contemporary search and analytics platforms, including enterprise SEO tooling and emerging AI visibility solutions.
- Strong stakeholder management and influencing skills, with experience partnering across executive, marketing and technology functions.
- Experience leading teams and building high-performing, collaborative cultures.
- Passionate about the future of search and the evolving role AI plays in customer discovery and decision-making.

What's in it for you?

- Strategic ownership of global search, discoverability and growth initiatives.
- Direct influence on business strategy, digital innovation and commercial performance.
- Exposure to senior leadership stakeholders and enterprise-wide transformation initiatives.
- The opportunity to help define how globally recognised brands compete in the next era of search.

How to Apply: If you're excited by the future of SEO, organic growth and AI-powered discoverability and are looking for an opportunity to make a genuine strategic impact, we'd love to hear from you. Please apply directly or reach out for a confidential discussion.

Ariana Tesese [email protected]

0426 533 990

📌 Head of Organic Growth & AI Strategy (Brisbane)
🏢 Troocoo
📍 Brisbane