Join us on an exciting mission to elevate Onitsuka Tiger into the world's most iconic premium lifestyle brand. As we build a solid foundation to expand across Oceania, we're looking for a dynamic D2C Operations Specialist to support our growth and help drive excellence across our retail network.

The D2C Operations Specialist reporting to the General Manager, plays a key role in supporting store sales and business operations through sample management, product availability, retail team education, launch execution, and cross-functional coordination. This role acts as a key link between D2C, merchandising, retail operations and store teams, ensuring product availability, successful launches and strong commercial execution across the retail network. In addition, this role ensures stores are well equipped to deliver exceptional customer experiences and achieve commercial objectives.

Monitor sales performance, product performance and store feedback to identify opportunities for growth

Support store managers and retail teams with product, stock and sales insights to maximise sales opportunities and improve product performance

Analyse product trends, customer preferences and operational challenges impacting performance

Work with planning team to ensure all stores have amble fast moving stock and reduce slow moving stock ensuring all stores are best placed to drive sales and reduce missed opportunities

Recommend actions to improve product performance, availability and customer experience

Gather and communicate store feedback, customer insights and market observations

Evaluate the effectiveness of product and training initiatives and recommend continuous improvements

Stock allocation and inventory management





Partner with the merchandising team to maintain optimal stock levels across the retail network

Manage and monitor store stock allocation to align product availability aligns with sales trends, customer demand and business priorities

Review stock distribution, inventory productivity, stock ageing and size availability across stores, recommending allocation adjustments and stock transfers where required

Liaise with merchandising, retail operations and store Manager to optimise inventory and support business objectives

Product training

Develop and deliver product knowledge training for retail teams, including seasonal collections, key launches and brand storytelling

Work with planning team to ensure store team members are best prepared for seasonal stock and help drive sell through of seasonal products

Educate employees on product features, benefits, key selling points and brand storytelling

Develop and distribute product information, selling tools and training materials in collaboration with relevant stakeholders

Support training activities for new launches, seasonal collections and key business priorities

Partner with store managers to identify knowledge gaps and recommend development initiatives

Provide ongoing coaching and product support to strengthen selling capability and customer engagement





Promote effective use of product samples to enhance customer experience and sales conversion

In-store execution and visual merchandising

Coordinate store execution for product launches, seasonal collections and D2C initiatives, ensuring products, samples, training materials and supporting information are available prior to launch

Communicate launch priorities and execution requirements to store teams

Partner with store managers and key stakeholders to support successful execution

Conduct regular store visits to assess product presentation, launch execution, stock availability and customer feedback, identifying opportunities to improve sales performance

Support the implementation and maintenance of visual merchandising standards to maximise product visibility and commercial outcomes

Resolve operational issues impacting product availability, launch execution and customer experience

3-5 years’ experience in retail, D2C, merchandising, retail operations or a related commercial environment

Previous experience working with retail stores, product management, product launches or store execution

Strong understanding of retail operations, including stock flow, backroom management, product availability and store-level execution

Experience coordinating product samples, product ordering, allocation or inventory.

Demonstrated ability to analyse product or sales information and use insights to make practical recommendations

Experience working cross-functionally with retail/store teams, merchandising, marketing or other head-office functions

Strong communication and stakeholder management skills, with the ability to work effectively with Store Managers and retail team members

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📌 C Operations Specialist (Sydney)
🏢 Onitsuka Tiger
📍 Sydney