Swimming Pool and Spa Association – Sydney CBD NSW

SPASA’s ambition is simple: to be the professional body for Australia’s pool and spa industry. In 2027 we are backing this ambition with a new structure. We've brought marketing and communications, websites and digital, systems and information, and human resources together in one corporate services portfolio. One leader, one plan, and a clear job: make SPASA look, work and feel like a high-quality national organisation. This is a newly created role and a fantastic opportunity to make it your own.

If you like making things work better, and you want your brand, your systems and your people strategy to pull in the same direction, this one's for you.

Build the platform SPASA grows on

SPASA’s ambition is simple: to be the professional body for Australia’s pool and spa industry. In 2027 we are backing this ambition with a new structure. We've brought marketing and communications, websites and digital, systems and information, and human resources together in one corporate services portfolio. One leader, one plan, and a clear job: make SPASA look, work and feel like a high-quality national organisation. This is a newly created role and a fantastic opportunity to make it your own.

If you like making things work better, and you want your brand, your systems and your people strategy to pull in the same direction, this one's for you.

About SPASA

The Swimming Pool & Spa Association (SPASA) is the peak industry body for the pool, spa and outdoor living industries across Australia and New Zealand. Our members build, supply and service the pools and spas that bring families,



friends and communities together. As a single national organisation, we deliver member services, advocacy, nationally recognised training through SPASA Training, six consumer Pool Spa Life expos, the international SPLASH Trade Expo, the SPASA Awards of Excellence, and a media portfolio spanning print and digital.

The role

You’ll lead the functions that power everything SPASA does. Reporting to the CEO and sitting on the Executive Leadership Team, you'll lead our Marketing team, Systems and Information team, and own SPASA's people function.

You’ll work side by side with the General Manager, Commercial and Membership, so that every campaign, website and system makes it easier for our teams to deliver value to members and customers. .

You will:

- Lead SPASA's marketing and communications strategy across a family of brands, from campaigns and EDMs to social media and member communications
- Keep our brands consistent and high quality across every channel, publication and product
- Own our websites and digital platforms, leading upgrades and new builds with internal teams and external partners
- Lead our Systems and Information function, keeping Salesforce and our other business systems reliable,



well used and fit for purpose
- Own the full employee lifecycle, from workforce planning and recruitment to development, performance and culture
- Set and manage budgets for marketing, system, IT and HR
- Work with Finance and Corporate Affairs to keep the business running smoothly and ready for whatever comes next

What you’ll bring

- At least five years in a senior operations or business management role, including leading people
- Hands-on experience developing and managing websites and digital platforms
- Experience leading multi-channel marketing and communications
- Experience running/supporting HR functions, including recruitment, engagement initiatives, performance and employee relations
- Strong budgeting, planning and process improvement skills
- A valuable understanding of business systems and CRMs (Salesforce is a plus)
- A sharp eye for quality, detail and brand consistency
- Experience in a membership association or industry body is a plus, but not essential
- A degree in business, communications, IT or a related field is welcome, or equivalent experience.
- We don't expect you to be an expert in all four areas. If you're strong in two or three and keen to grow in the rest, we'd like to hear from you.

What's in it for you

- A newly created role with a seat at the leadership table
- The chance to shape how a national association sells, from the ground up
- A varied, high-profile portfolio across expos, awards, training, media and membership
- Flexible location and working arrangements

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📌 General Manager, Corporate Services (Sydney)
🏢 Swimming Pool and Spa Association
📍 Sydney