Turn customer insights into experiences that keep our members coming back.

We're looking for an experienced CRM & Loyalty Specialist to join the Marketing team at Bankstown Sports.

This is a hands-on role for someone who loves the combination of customer data, clever segmentation, engaging campaigns and measurable results.

Working across a diverse hospitality and entertainment environment, you'll create targeted member campaigns that drive engagement, visitation, loyalty and commercial outcomes across our venues.

If you enjoy understanding customer behaviour, building smart campaigns and seeing the impact of your work in real time, this could be the role for you.

About Bankstown Sports

More than a club, Bankstown Sports is a destination for dining, entertainment and community.

Located in Sydney's southwest, Bankstown Sports is one of the region's leading hospitality and entertainment groups. Across our venues, members and guests experience everything from restaurants and bars to live entertainment, theatre, retail, Monkey Mania and Turbo Climb.

Our wider group includes Bankstown Sports Bowls, Birrong Sports, Baulkham Hills Sports, Bankstown Golf Club, The Acres Club and Auburn Tennis Club, giving our people the opportunity to work across a diverse portfolio of venues and experiences.

With more than 650 employees, we're a large and dynamic business, while remaining closely connected to our local community. We proudly support more than 40 local sporting clubs, alongside thousands of community participants, charities and community organisations.

For a CRM and loyalty professional, this creates an exciting environment. Our members engage with us across dining, entertainment, promotions, gaming and multiple venues,



creating plenty of opportunity to use customer insights and targeted marketing to build stronger relationships and memorable member experiences.

About the opportunity

As our CRM & Loyalty Specialist, you'll take ownership of CRM and member marketing activity from planning and segmentation through to campaign build, testing, deployment and analysis.

You'll work closely with Marketing, Membership, Gaming, Food & Beverage and our venue teams to turn member insights into relevant, targeted campaigns.

This role isn't simply about sending campaigns.

We're looking for someone who wants to understand our members, what engages them and how smarter CRM and loyalty activity can strengthen their connection with Bankstown Sports.

What you'll be doing

- Build and deliver targeted email, SMS and member marketing campaigns.
- Create meaningful customer segments using member behaviour, visitation, spend and engagement data.
- Develop activation, retention, loyalty, reactivation and win-back campaigns.
- Manage campaign audiences, filters, exclusions, offers and eligibility criteria.
- Support loyalty initiatives, member promotions and rewards across our venues.
- Manage CRM campaigns from initial brief through to deployment, reporting and review.
- Conduct thorough testing and quality assurance before campaigns go live.




- Ensure audiences, offers, dates, links, rewards and communications accurately reflect approved campaign requirements.
- Collaborate across Marketing, Membership, Gaming, Food & Beverage and venue operations to bring campaigns to life.
- Monitor campaign performance and turn data into practical recommendations.
- Analyse engagement, visitation, participation and campaign results.
- Identify opportunities to improve personalisation and member lifecycle journeys.
- Support continuous improvement of CRM processes, database marketing and automation.
- Maintain solid campaign documentation, approvals and governance.

About you

You'll ideally have around 4 to 5 years' experience in CRM, loyalty, database marketing, customer lifecycle marketing or a similar position. You'll bring:

- Strong hands-on experience developing and executing CRM campaigns.
- Experience with customer segmentation and database marketing.
- Confidence using CRM or marketing automation platforms.
- A strong understanding of email and SMS marketing.
- Experience with campaign testing and quality assurance.
- Strong analytical skills and confidence interpreting customer and campaign data.
- Excellent attention to detail.
- Strong organisational skills and the ability to manage multiple campaigns simultaneously.
- The confidence to ask questions when campaign requirements aren't clear.
- Strong stakeholder management and communication skills.
- A collaborative approach to working across different areas of a business.
- A curious and commercially minded approach to customer behaviour and marketing.
- Experience within hospitality, registered clu

📌 CRM & Loyalty Specialist (Bankstown)
🏢 Bankstown Sports
📍 Bankstown