Marketing Lead Remote | Part time | Pay: $30 AUD per hour Hours: 20 hours per week Location: Remote, aligned with Australian business hours Contract: 12 months Reports to: CEO About Us We are a growing Australian healthcare consulting business helping healthcare organisations improve operational performance, profitability and sustainable business growth. We're looking for a proactive and hands-on Marketing Lead to take ownership of our marketing activities, coordinate an existing marketing team and work closely with our Sales & Growth Manager to generate qualified leads and drive business growth. This is not just a planning or content coordination role. We need someone who can turn strategy into execution, lead a team and deliver measurable results. Key Responsibilities 1. Marketing Strategy & Execution - Develop and execute quarterly marketing plans aligned with business objectives. - Plan, launch and optimise lead generation campaigns across digital channels. - Coordinate paid advertising, email marketing, webinars, landing pages and promotional campaigns. - Manage the marketing calendar, campaign priorities and execution timelines. - Identify opportunities to improve lead generation, brand awareness and conversions. 2. Sales & Marketing Alignment - Work closely with the Sales & Growth Manager to align marketing campaigns with sales objectives. - Coordinate lead generation, qualification, nurturing and handover to sales. - Review lead quality, appointment bookings, pipeline performance and conversion rates. - Develop marketing content and resources that support the sales process. - Participate in weekly sales and marketing meetings to review priorities, performance and opportunities. - Ensure marketing and sales work together as one coordinated growth function. 3.



Marketing Team Leadership - Lead and coordinate an existing team consisting of a Social Media Manager, Graphic Designer and Virtual Assistant / Appointment Setter. - Assign tasks, establish weekly priorities and oversee delivery. - Review creative materials, campaign execution and team performance. - Ensure deadlines are met and marketing activities remain aligned with business priorities. - Improve workflows, communication and accountability across the team. 4. Content, Brand & Communications - Oversee social media, video marketing, educational content and thought leadership. - Coordinate case studies, testimonials, webinars and marketing collateral. - Maintain consistent brand messaging across marketing channels. - Ensure content supports audience engagement, lead generation and business growth. 5. CRM, Automation & Performance - Oversee CRM workflows, email automation and lead nurturing campaigns. - Monitor campaign results, lead generation costs and conversion performance. - Maintain accurate marketing performance reporting. - Provide weekly updates on marketing activities, outcomes and priorities. - Identify and implement improvements to marketing processes and campaign effectiveness. What We're Looking For - Experience in digital marketing, B2B marketing or lead generation. - Strong hands-on campaign execution and project management skills. - Experience coordinating marketing teams, freelancers or contractors. - Understanding of Meta Ads, Google Ads, email marketing and CRM systems.



- Ability to collaborate effectively with sales teams. - Strong organisational, communication and analytical skills. - Ability to manage multiple priorities and work independently. - A proactive, results-driven mindset with strong ownership and accountability. Highly Regarded - Experience in healthcare, consulting or professional services. - Familiarity with GoHighLevel or similar CRM platforms. - Experience with LinkedIn marketing, SEO and marketing automation. - Experience coordinating webinars and educational marketing campaigns. What Success Looks Like - A structured marketing strategy that is consistently executed. - A steady pipeline of qualified leads and appointments. - Strong alignment between marketing campaigns and sales activities. - A well-coordinated and accountable marketing team. - Marketing campaigns delivered on time and measured against transparent KPIs. - Continuous improvement in lead generation, conversion rates and business growth. Why Join Us? - Remote working arrangement, 20 hours per week. - Opportunity to lead an established marketing support team. - Work directly with the CEO and Sales & Growth Manager. - Take ownership of campaigns from planning through to execution. - Be part of a growing business where your work has a direct impact on growth. How to Apply Please submit your CV along with: 1. A brief introduction outlining your relevant marketing experience. 2. Examples of campaigns you have planned or executed, including measurable results. 3. Your experience coordinating a team and working with sales to generate qualified leads. We're looking for someone who doesn't just come up with marketing ideas, but takes ownership, executes and delivers results.

Pay: $30.00 – $35.00 per hour

Work Location: Remote

📌 Marketing Lead (Australia)
🏢 HealthVue
📍 Australia