Zerella Fresh is one of Australia’s largest grower and packers of Carrots, Onions and Potatoes supplying Australia’s leading supermarket chains plus independents and exports.

We are currently seeking experienced and motivated Technical Sales Representative (Potatoes, Carrots and Onions) to join our team on a full-time permanent basis, supporting operations at our Pooraka site in South Australia.

As a valuable member of our team, this position will play a vital role in the success of our operations. If you are reliable, energetic and have a passion for horticulture and sales we would love to hear from you.

The ideal candidate will be self-motivated, able to work both independently and as part of a team. Reporting directly to the Sales Manager you will be working in a busy market environment.

An attractive remuneration package between $70,000 - $90,000 is available to the right candidates.

Duties include but not limited to:

Technical Product Knowledge and Customer Requirements

- Develop, maintain and communicate technical product specifications for carrots, potatoes and onions, including grading, sizing, appearance, packaging, shelf life, handling, storage and other customer-specific requirements.
- Assess customer requirements and recommend appropriate product grades, packaging formats, product categories and supply solutions.
- Maintain current knowledge of product availability, seasonal supply patterns, quality standards, market requirements and competitor offerings.
- Liaise with Quality Assurance, packing operations, growers and suppliers to investigate product specification variations and implement agreed corrective actions.
- Communicate changes to customer specifications and technical requirements to relevant internal teams to ensure consistent product compliance.

Sales Development and Account Management

- Identify, research and develop prospective customer businesses, sales leads and new market opportunities across wholesale, retail, foodservice and export channels.
- Establish and maintain productive relationships with existing and prospective customers through regular communication, customer visits, account reviews and commercial discussions.
- Develop customer account plans and sales opportunities to increase sales volumes, revenue, profitability and customer retention.
- Assess changing customer demand, purchasing patterns, product requirements and competitor activity, and communicate relevant findings to the Sales Manager.
- Prepare and present product information, pricing proposals,



quotations and supply recommendations tailored to customer requirements.

Commercial Negotiation and Sales Administration

- Prepare and negotiate quotations, pricing arrangements, contracts and supply agreements within delegated authority and established company policies.
- Consider product availability, seasonal market conditions, customer requirements, delivery costs, credit arrangements and margin expectations when developing commercial proposals.
- Coordinate proposed customer credit terms and credit limit changes with Finance in accordance with company credit procedures.
- Ensure customer agreements, pricing schedules, sales orders, product specifications and other commercial records are accurate, current and appropriately documented.
- Maintain accurate customer account information, sales pipelines, forecasts, sales activity and business expense records within the relevant company systems.

Order Fulfilment and Customer Service

- Coordinate customer orders, delivery requirements and supply commitments with packing operations, harvest, logistics and other relevant teams.
- Monitor customer orders against agreed product specifications, available volumes, packing schedules and delivery requirements, escalating potential supply issues promptly.
- Maintain regular communication with customers regarding order confirmations, delivery schedules, product availability, supply changes and order discrepancies.
- Proactively follow up with customers regarding product satisfaction, service performance and ongoing supply requirements.
- Investigate and coordinate the resolution of customer complaints, delivery issues, product quality concerns and commercial disputes, ensuring appropriate communication and escalation.

Sales Performance and Reporting

- Achieve agreed sales volume, revenue, gross margin and customer account performance targets.
- Prepare accurate sales forecasts, pipeline reports, customer account updates and market intelligence reports for the Sales Manager.
- Monitor sales performance against targets and identify opportunities, risks and corrective actions to improve commercial outcomes.




- Provide customer and market feedback to management and operational teams to support production planning, product quality, packaging decisions and supply strategies.
- Contribute to sales and marketing initiatives, customer development activities and continuous improvement projects as directed by the Sales Manager.

Requirements:

- A bachelor's degree or higher qualification in Business, Sales, Marketing, Agribusiness, Agriculture or a related discipline, or substantial relevant industry experience demonstrating equivalent occupational capability.
- Demonstrated ability to identify current business opportunities, develop customer relationships, negotiate commercial arrangements and achieve sales targets.
- Sound understanding of customer specifications, product quality requirements, grading, packaging, shelf life, handling and seasonal supply considerations relevant to fresh produce.
- Experience preparing quotations, negotiating pricing and supply agreements, managing customer accounts and maintaining accurate sales records.
- Demonstrated commercial acumen, including an understanding of sales margins, pricing, profitability, forecasting and market analysis.
- Strong communication, negotiation, relationship management and problem-solving skills.
- Ability to coordinate customer requirements with operational teams and manage competing priorities in a seasonal supply environment.
- Unrestricted Class C driver's licence and willingness to undertake regular intrastate and interstate travel.
- Proficiency in Microsoft Office and CRM or sales management systems.
- Ability to work effectively with a diverse range of customers, growers, suppliers and internal stakeholders.
- Commitment to workplace health and safety, food safety, quality assurance, continuous improvement and professional development.
- Demonstrated experience in technical sales, business development, account management or commercial sales, preferably within fresh produce, horticulture, agriculture or FMCG.

This position will require weekend and night work in line with production demands.

Please visit www.zerellafresh.com.au for more information about the company.

To apply for this position please send an email to [email protected] including the title of the position and location you are applying for in the email subject line. Please include a cover letter and up to date resume in your application.

Pay: $70,000.00 – $100,000.00 per year

Work Location: In person

📌 Technical Sales Representative (Horticulture) (Pooraka)
🏢 Zerella Holdings
📍 Pooraka