Senior Campaign Marketing Manager, APAC

Procore Technologies

Location: Sydney office (hybrid/remote options available; International travel may be required)

Contract type: Full‐time, Permanent

Compensation: Base Pay Range: 144,000.00 - 198,000.00 AUD Annual

Other compensation: equity and/or bonus incentive compensation per role

Perks & perks:

- Hybrid in the Sydney office or remote
- International client work and exposure to a global agency
- Option of regular Singapore travel or relocation

What you'll do

- Work with PMM and RevOps to identify opportunities across ANZ and APAC markets
- Own the combined new logo and expansion pipeline and ARR target; build campaign targets, split and investment mix with Sales, Customer Success and RevOps
- Plan and run full‐funnel campaigns for new logo demand across paid media, digital, email, webinars and outbound
- Run expansion and cross‐sell campaigns for the installed base
- Partner with SEs, SDRs and Sales on coordinated, trackable plays that turn interest into qualified opportunities
- Work within the global COE and adapt global campaigns, content and frameworks for local markets
- Run structured experiments across offers, channels and messaging; report performance and ROI openly on a fixed cadence




- Lead with AI by building agents and workflows from the start for audience and demand analysis, campaign content and localisation, testing and reporting

What you bring

- Demonstrated experience in B2B SaaS marketing, campaign or demand generation, with a proven record of driving measurable pipeline in a fast‐paced growth environment
- Experience across both acquisition and installed‐base marketing, including expansion, cross‐sell or lifecycle programmes
- Revenue‐driven mindset and strong analytical skills, with knowledge of campaign measurement (HVMQL, CVR, SQL, SAO, PG, ARR) and ability to design tests that measure lift
- Strong partnership skills with Sales, SEs, SDRs, Customer Success and regional marketing colleagues; experience running outbound plays
- Experience in a regional or global marketing function, adapting global content for local markets and running several campaigns at once; ability to set strategy and ship it
- Proficiency in Salesforce and Marketo, with Outreach, LinkedIn Ads, Google Ads and Tableau preferred
- Solid understanding of AI platforms and workflows; hands‐on experience building agents or workflows
- Curiosity, a practical approach and awareness of privacy and consent requirements across APAC markets

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