At Spotlight Retail Group , we are driven by our core values of Success, People and Excellence . We support iconic retail brands with a massive customer footprint, and we are looking for a hybrid digital strategist and tech expert to elevate our customer engagement, retention, and lifetime value.

The Role

We are seeking a Lifecycle Marketing & Martech Manager to own end-to-end customer lifecycle campaigns from strategy to technical execution. You will sit at the intersection of marketing creativity and technical architecture, designing automated and ad-hoc communications across the customer journey to attract, convert, grow, and reactivate our audience.

In this role, you will lead a Lifecycle Marketing Specialist , champion our Martech stack, and act as the bridge between marketing, data science, and IT teams.

Why Join Us?

At Spotlight Group Holdings, we foster a vibrant, team-oriented culture that champions innovation and fresh ideas. We don't just offer jobs; we offer significant career paths with outstanding benefits and a supportive environment where your leadership and contributions are truly valued.

- Work-Life Balance: Embrace flexibility with our hybrid work options.
- Rewarding Compensation: Enjoy a competitive salary + super + a fantastic profit-share scheme.
- Accelerated Career Growth: Benefit from excellent opportunities for career progression and personal development within a market-leading retail group.
- Exceptional Perks: Access generous team discounts across our iconic brands (Spotlight, Anaconda, Mountain Designs, Harris Scarfe), plus EAP and gym discounts.
- Collaborative & Quick-Paced Culture:



Thrive in a genuinely exciting and dynamic business that celebrates initiative and creativity.
- Convenient Location: Our centrally located South Melbourne office is just steps from the South Melbourne Market.

What You'll Be Doing
- End-to-End Campaign Execution: Drive retention, reactivation, and growth strategies through targeted email, SMS, and multi-channel lifecycle campaigns.
- Martech & Systems Integration: Oversee our core CRM architecture (currently leveraging Insider CRM integrated with Snowflake ), collaborating closely with IT, E-Commerce, and Master Data teams to build robust data models and custom preferences.
- Data-Driven Segmentation & Journeys: Translate customer behaviour data into highly targeted, personalized customer journeys and rigorous A/B testing roadmaps.
- Technical Setup & HTML: Hands-on capability to configure CRM setups, build segments, and read/understand basic HTML for campaign deployment.
- Leadership & Mentorship: Direct leadership of 1 direct report ( Lifecycle Marketing Specialist ), providing guidance, development, and operational support.
- Cross-Functional Collaboration: Partner with Brand Marketing, Insights & Analytics, and external agency partners to align campaign calendars and maximize ROI.





What We're Looking For
- Experience: 3 to 5 years of professional experience in CRM, lifecycle marketing, or digital marketing roles.
- Technical Acumen: Strong technical understanding of CRM system integrations, data flows, and database health. Experience with platforms like Insider, Snowflake, or Salesforce Marketing Cloud is highly advantageous.
- Coding Basics: Ability to read and understand basic HTML for email and campaign templates.
- Leadership & Stakeholder Skills: Proven leadership or coaching experience with direct reports, combined with exceptional stakeholder management to navigate complex cross-functional environments.
- Data-Driven Mindset: Exceptional ability to analyse customer data, build data-driven segmentation models, and translate insights into continuous optimization strategies.
- Education: Bachelor's degree in Communications, Digital Marketing, or a related field.

Who We Are

Spotlight Group Holdings (SGH) is Australia's largest privately-owned and operated family business. Comprising the Spotlight Retail Group ( Spotlight, Anaconda and Harris Scarfe ), the Spotlight Property Group , Spotlight Direct Investments , and the Spotlight Charitable Foundation , SGH is acknowledged as a market leader within the Australian retail space.

We're looking for talented, highly entrepreneurial individuals to join our growing team.

Important: You must have unrestricted working rights in Australia to be considered for this position. Only shortlisted candidates will be contacted.

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📌 Lifecycle Marketing & Martech Manager (Melbourne)
🏢 Spotlight
📍 Melbourne