Australian Federal Police Association – Barton ACT
Lead the brand.
Grow the audience.
Make an impact.
The Australian Federal Police Association (AFPA) is looking for an exceptional Marketing Manager to lead our marketing, communications, brand and digital presence.
This is an opportunity to take ownership of a nationally recognised organisation's brand and play a key role in shaping how AFPA is seen, heard and experienced by its members, stakeholders and the broader community.
We are looking for a strategic and creative marketing professional who can think big, move quickly and turn ideas into action.
The Marketing Manager will lead the strategic and day-to-day management of all AFPA marketing and communications, with responsibility for strengthening brand awareness, growing our digital presence, engaging members and stakeholders, and positioning AFPA as the voice of its members.
This is a dynamic role for a strategic thinker and exceptional communicator who can move seamlessly between strategy and execution.
You will own the AFPA brand and ensure that every communication, campaign, digital channel and piece of content reflects who we are, what we stand for and the value we deliver to our members.
You will be responsible for driving brand and membership growth, audience engagement and digital performance, while ensuring AFPA's communications are clear & impactful.
Key responsibilities
Leading AFPA's brand strategy, positioning and growth
Developing and delivering integrated marketing and brand campaigns
Managing all internal and external communications
Growing AFPA's digital presence, social media channels and online audiences
Developing compelling content across digital, social, web, email, print and multimedia
Overseeing website, digital marketing, social media and email activity
Building audience engagement and supporting membership growth and retention




Developing and managing AFPA's content and editorial strategy, including BlueStar magazine
Working closely with the leadership team on strategic communications and high-profile campaigns such as enterprise bargaining
Managing external agencies, suppliers and creative partners as required
About you
You're an experienced marketing professional who understands that great marketing is about more than creating content, it's about building a brand, influencing audiences and driving growth.
Proven experience in a senior marketing, communications or brand role
Strong strategic marketing and brand management skills
Exceptional writing and communication skills
Demonstrated digital and social media expertise
Experience developing and delivering successful campaigns
A robust understanding of audience engagement and digital growth
The ability to turn complex issues into clear, compelling communications
Strong stakeholder management skills and confidence working with senior executives
Excellent project management and organisational skills
Creativity, initiative and a strong attention to detail
Experience in a membership organisation, union, association, government, advocacy, professional services, first responder, defense or a similarly complex environment will be highly regarded.
Why AFPA?
This is a unique chance to make your mark on an organisation with a strong purpose and an important national role.
You'll have the opportunity to:
Shape the brand - take ownership of AFPA's marketing and communications and help define its next chapter.
Drive growth
build awareness, engagement and digital audiences across Australia.
Make an impact
your work will support the people who protect our community every day.
Work at a senior level
collaborate directly with the CEO and leadership team on strategic priorities and high profile issues.
Bring your ideas to life
we're looking for someone who wants to challenge the status quo, innovate and make a genuine difference.
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📌 Marketing Manager (Canberra)
🏢 Australian Federal Police Association
📍 Canberra