Join the team shaping the future of Australia's game.
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This is your chance to do work that has real impact, in an organisation that moves fast, aims high and plays a meaningful role in the lives of millions across the country through football.
Every role at the AFL helps progress the game, so more people can love it, connect with it and see what is possible through it.
The opportunity
As Platforms Owner, you will help strengthen the digital platforms that support Game Development across the AFL ecosystem.
Based at AFL House in Melbourneand reporting to the Game Development Platforms & Customer Manager, you will have end-to-end accountability for designated platforms, including their direction, priorities, performance, governance and continuous improvement.
Working with internal stakeholders, external partners and platform providers, you will ensure these platforms are reliable, fit for purpose and aligned with customer and organisational needs.
What you'll own
You will guide the performance and evolution of designated Game Development platforms, turning customer insights and business needs into clear priorities and practical improvements.
You'll add value through:
Owning platform performance, functionality, customer experience, adoption and continuous improvement
Developing and prioritising platform roadmaps and backlogs, with clear recommendations on enhancements, operational improvements and technical work
Establishing effective platform governance across decision-making, access controls, risk management, releases, documentation and issue escalation
Managing relationships with platform providers and holding them accountable for agreed service, quality and delivery outcomes
Translating business needs, customer insights and operational issues into clear platform requirements and deliverables
Leading problem definition and the AFL's contribution to discovery, implementation and adoption
Gathering and applying customer feedback, usage data, service trends and identified pain points to platform decisions




Monitoring and reporting on platform performance, reliability, adoption, customer experience, risks and delivery progress
Partnering with subject-matter experts to support privacy, security, data governance, child safety and operational requirements
Building sustainable support, training and knowledge management practices that strengthen user capability
Using technology and AI to improve how work is delivered and support more efficient, effective and innovative outcomes
Contributing to key projects and the success of the broader team
What you'll bring
Demonstrated experience owning or managing a digital platform or product across its lifecycle
Robust product ownership capability, including setting direction, developing roadmaps, solving problems and prioritising backlogs
The ability to use evidence, customer insights, platform data and operational trends to guide recommendations and priorities
Experience delivering complex platform enhancements or digital change involving multiple stakeholders, providers, dependencies and risks
Strong vendor and relationship management capability, including setting expectations, monitoring performance and addressing delivery issues
Sound understanding of platform governance, user experience, testing, risk management and continuous improvement
Highly developed communication, facilitation, change management and influencing skills
The judgement and confidence to establish accountability, lead outcomes and improve platform adoption
A team-oriented approach and commitment to delivering fair, practical and customer-focused outcomes
Experience with PlayHQ, OfficialsHQ or Salesforce platforms is desirable
Why you'll love being on our team
At the AFL,



you will be part of a values‐led team that aims high, backs each other and brings energy, care and integrity to work that matters.
This is a place where people play to win, play as one team and play with passion, while always staying grounded in fairness, inclusion and respect.
We work hard, support each other and create the conditions for our people to grow, perform and thrive.
What you can look forward to:
Play The Day Your Way, our flexible approach to working life, built to support you on game day and every day
My Development, with coaching, mentoring, on-the-job learning and formal development to help you keep building your game
Play Well, our health and wellbeing programme designed to support a healthy body, healthy mind and healthy workplace
My Benefits, giving you access to a range of partner offers and discounts through our AFL Corporate Partners
AFL Silver Memberships for permanent team members, so you can enjoy the action at Marvel Stadium and the MCG with family and friends
6 months paid primary parental leave with no qualification period for permanent team members
Everyone has a place here
Our game brings people together, and we want our workplace to do the same.
We are committed to building a culture of belonging and an environment where people feel respected, included and able to thrive, and where diversity of background, experience and perspective makes us stronger.
Aboriginal and Torres Strait Islander peoples are encouraged to apply.
Whether you're a footy fan or new to our game, we welcome everyone to apply.
We know great candidates don't always tick every box.
The AFL is committed to promoting and protecting the safety and wellbeing of children and young people in our care.
Please note, we undertake several screening processes to ensure this commitment is upheld.
This includes ensuring the successful candidate holds a valid employee Working with Children/Vulnerable People check and receives a satisfactory criminal history record check.
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📌 Platforms Owner (Melbourne)
🏢 Afl
📍 Melbourne