Paid Media Specialist / Paid Media Manager
5+ years' experience in paid media, with a strong focus on paid social
Hands-on experience across Meta Ads and TikTok
You will come directly from a brand within eCommerce / DTC / Retail
Strong creative testing, UGC and influencer campaign experience
Commercially minded, with a strong understanding of CAC, attribution and customer acquisition
Retail & DTC business
Up to $120K
Hybrid role - Offices based in Yarraville
WHO THEY ARE
We're working with an established Australian business operating within the retail and DTC space.
With a strong in‐house marketing and creative team, significant media investment and ambitious growth plans, they're looking for someone who wants to make a genuine impact.
The business offers the scale and resources to work on meaningful campaigns, alongside the agility to test new ideas, challenge existing strategies and see recommendations put into action without layers of bureaucracy.
WHAT YOU WILL BE DOING
You will take ownership of paid social strategy, implementation and optimisation across Meta and TikTok.
Working closely with the wider marketing, creative and Google Ads teams, you'll drive creative testing, explore new acquisition channels and identify opportunities to improve performance.
You'll build structured testing programs across UGC, influencer, social‐first and brand creative, using performance insights to inform future creative direction.
Beyond platform metrics,



you'll take a broader commercial view of customer behaviour, attribution and acquisition, understanding how paid media contributes to the wider customer journey across retail, CRM, organic and search.
You'll also have the opportunity to test emerging channels including Pinterest, Reddit etc, influence budget allocation and present performance insights and recommendations to senior management.
YOU WILL NEED
5+ years' hands‐on paid media experience, with a robust paid social focus
You will come directly from a brand within eCommerce / DTC / Retail
Deep experience across Meta Ads and strong TikTok capability
Experience with YouTube advertising and creative testing
Strong understanding of CAC, attribution, incrementality and customer acquisition
Experience working with UGC, influencers and high volumes of creative
Confidence briefing creative teams and translating performance data into actionable recommendations
Strong commercial judgement and the ability to challenge assumptions
A curious, analytical mindset with a genuine interest in customer behaviour
IT'S NICE TO HAVE
Experience within another high-consideration consumer category
Exposure to Pinterest, Reddit or other emerging paid media channels
Experience using AI, automation and emerging tools to improve campaign analysis and workflows
Experience working across omnichannel retail environments
TO BE CONSIDERED
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📌 Paid Media Manager (Melbourne)
🏢 Searchability
📍 Melbourne