Job Description

Position: Digital & E-commerce Marketing Manager

Location: Melbourne, Australia

Type: Permanent, full time

The Role

We are a well-established international consumer goods business with a portfolio of recognised brands. We are looking for a digital marketer to take ownership of our online presence in Australia, from campaigns and content through to e-commerce and performance.

It is a hands-on role for someone who enjoys both the creative and the analytical side of digital, and who wants to see a clear link between their work and commercial results.

Key Responsibilities

Digital campaigns and content
Plan and deliver digital campaigns across social, paid media and our websites, from brief to launch.
Manage the creation of digital content and keep our brands consistent online.
Bring current product launches to life through digital activity.
Localise campaigns and assets from our international marketing team for the Australian market.

E-commerce
Grow our sales through online retailers and e-commerce channels, working closely with the Sales team.
Make sure product listings and content are accurate and compelling across retailer sites.




Keep the online shopping experience for our brands as solid as it can be.

Performance and reporting
Track and report on the performance of our digital activity and spend.
Build regular dashboards and turn the data into clear, practical recommendations.
Keep on top of consumer behaviour online, competitor activity and market trends.

Agencies and operations
Manage our digital, media and creative agencies day to day, holding them to agreed deliverables.
Keep track of agency budgets and invoices.
Own the marketing calendar and the digital asset library.
Prepare reports and presentations for business reviews.

About You

Essential
3–5 years in a digital marketing role, ideally with some e-commerce exposure.
Hands-on experience running paid social, search or display campaigns and working with agencies.
Comfortable with Google Analytics or similar tools, and able to explain what the numbers mean for the business.
Well organised and able to manage several projects at once.

Desirable
A background in consumer brands or retail.
Experience working with online retailers or marketplaces.

📌 Digital Ecommerce Marketing Manager Melbourne
🏢 Confidential Jobs
📍 Melbourne